Lorde hasn’t had too much trouble selling records, but, given what’s been happening to the music industry in recent years, the labels could always use a bit more revenue. And Universal Music and BBDO Argentina devised a great way of drawing attention to/selling more copies of her album Pure Heroine by asking fans to imitate her unique dance style and giving them a discount based on how closely they matched.
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Lorde of the dance
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First names, now years: Coke taps into musical memories—UPDATED
Following on from the success of the initial Share a Coke campaign, Coca-Cola has partnered with Universal Music so New Zealanders “can relive these special moments with friends and family by sharing a Coke and a song”.
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Universal Music signs up to Fly Buys
Loyalty New Zealand, the operator of Fly Buys, has signed a contract with Universal Music New Zealand, upping the number of songs available to download on Fly Buys Music – and be paid for with Fly Buys points – to 280,000.
Loyalty New Zealand head of marketing and product development Chris …