articles tagged 'Twitter'

The Compendium: 15 December

  • Compendium
  • December 15, 2017
  • StopPress Team
The Compendium: 15 December

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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#kiwitreason

  • PopPress
  • August 2, 2016
  • StopPress Team
#kiwitreason

There’s a new hashtag in the Twitterverse, and it's fuelled by Kiwis being self deprecating about the bedrocks of New Zealand society, taking a dig at the Kiwi brand. How could they?

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Waikato Civil Defence wins at social media

  • PopPress
  • May 24, 2016
  • StopPress Team
Waikato Civil Defence wins at social media

The social media team behind the Waikato Civil Defence account need an honoury medal of some sort. And if a suitable hunk of metal does not exist for them, one should promptly be created. The reason being that these brave folks perform a great public service every day, providing life-saving weather updates.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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From unsullied to sullied: Sky missteps on Twitter

  • Advertising
  • May 17, 2016
  • StopPress Team
From unsullied to sullied: Sky missteps on Twitter

Sometimes what seems like a brilliant idea, doesn’t always translate how you imagine it will when you put it into force. That’s what Sky and DDB may have discovered with their '#CommandTheUnsullied' campaign, which has received a fair amount of backlash. But, as recent history indicates, Twitter mishaps aren't that uncommon.

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Images for everyone

  • PopPress
  • March 30, 2016
  • StopPress Team
Images for everyone

Twitter is making sure that shared content is accessible to the widest audience possible by giving the visually impaired an opportunity to join in.

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voices

Here's to another 10?

  • PopPress
  • March 23, 2016
  • Erin McKenzie
Here's to another 10?

Twitter turned 10 on Monday and while it celebrated with a #LoveTwitter hashtag, Hotwire decided to see how much love the platform was really getting and whether or not it will last another 10.

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Contagion @ SXSW: three key trends this year

  • SXSW
  • March 21, 2016
  • Tom Bates
Contagion @ SXSW: three key trends this year
Source: 8i.com

Contagion's Tom Bates shares key trends coming out of SXSW including social messaging as the new brand frontier, the search for uniqueness and realness in an age of mass content production and of course, virtual reality.

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Dove tweets for a cause

  • PopPress
  • March 18, 2016
  • StopPress Team
Dove tweets for a cause

Dove’s long-running ‘Real Beauty’ campaign has jumped on the data bandwagon in a partnership with Twitter to end negative talk among women about appearance.

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#LoveYourTrolls

  • PopPress
  • February 4, 2016
  • StopPress Team
#LoveYourTrolls

I can’t help but feel a bit bad for Match. All it tried to do was to deviate away from most dating sites/apps which often trumpet the ‘hot singles in your area’ and show that it’s okay to have a few flaws like a bad singing voice or a habit of wearing your socks in bed. But, we at StopPress can’t resist a good Twitter troll and the hashtag attached to this campaign was used and abused in the best ways possible.

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A tweet oh so fowl

  • PopPress
  • October 15, 2015
A tweet oh so fowl

Australian fast food chain Chicken Treat has handed its social media account to an actual chicken named Betty. But this isn't the usual automated tweet approach. Instead, Chicken Treat has put a keyboard in a chicken's coop and allows the chicken to peck away at whatever keys it chooses. And from the absolute gibberish that has been tweeted thus far, it's evident that this chicken is not gifted in the literary arts.

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Your tweet is my demand

  • PopPress
  • October 8, 2015
  • StopPress Team
Your tweet is my demand

Footlocker has harnessed the power of social media and NBA player James Harden by getting fans to submit personal requests for Harden via Twitter in a campaign called ‘Play my Tweet’. The best ones will be printed on a basketball and Harden has to shoot hoops with the 'requests'. If he makes the shot, he's safe but if he misses he will need to carry it out.

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NZ Police embraces public service emojis

  • PopPress
  • September 18, 2015
  • StopPress Team
NZ Police embraces public service emojis

As Dr Evil said: "I'm with it, I'm hip, takka takka takka takka ... " And it seems the NZ Police have taken a leaf out that book and tried to get down with the kids to warn them to stay safe during the Rugby World Cup.

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Are Tweets news? The growing trend of journalists using social media in stories

  • Social media
  • September 10, 2015
  • Holly Bagge
Are Tweets news? The growing trend of journalists using social media in stories

Over the past few years, social media has become an enormous part of the lives of many. Studies show we spend hours online per day, and much of this time is spent perusing Facebook, Twitter, Instagram and the like. And apart from stalking old school friends who have become more successful than you, or (for some) discovering what Kim K’s latest move is, these have also become platforms for people to openly share their views, exercise their right to free speech, and learn what others think about relevant and important issues. This activity on social media has led to many news publishers embedding tweets in their online stories, or further, basing an entire story around a strong public reaction to a tweet. So, we decided to ask ‘why?’

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Twitter reaches out to Kiwi ad agencies, looks to increase local presence

  • July 9, 2015
  • Damien Venuto
Twitter reaches out to Kiwi ad agencies, looks to increase local presence

Two Twitter evangelists, head of communications Nathan Burman and international revenue manager Olly Wilton, are currently making the agency rounds in New Zealand as part of a push to increase the scale of the social media company's business in the local market. Over the course of the last week, the pair have met with various agencies and media outlets to discuss why it's worthwhile to shift ad spend to the network. StopPress chats to the pair about what they're hoping to achieve in the local market.

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A perfectly good reason to visit New Zealand

  • PopPress
  • July 7, 2015
  • StopPress Team
A perfectly good reason to visit New Zealand

Whittaker's will no doubt be pleased with one Kiwi blogger Rebecca Blanford's reasons for visiting New Zealand. Rather than choosing one of the more generic reasons for returning to her country of birth, Blanford, who blogs under the nom de plume RunawayKiwi, wrote that she was visiting to get a taste of Whittaker's Jelly Tip Block chocolate that recently hit the supermarket shelves.

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