Browsing: TVWorks

News
1, 2, 3, 4, MediaWorks declares a demographics war
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MediaWorks TV launched its new season line-up in Wellington this morning. And the Auckland launch is scheduled for tomorrow. But there’s sure to be slightly more interest in some the programming decisions than there usually is after it announced today that its two major channels are set for a rejig, with C4 being re-launched as a mainstream entertainment channel known as FOUR and TV3 moving directly into TV One’s demographic territory.

News
The eyes have it. Or do they?
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Television ratings, much like the make up of sausages, are a fairly mysterious realm for those outside the marcomms industry, and, after asking around a bit, it seems they’re also a fairly mysterious realm for many within it.