On the afternoon of TVNZ's new season launch, the broadcaster's chief executive Kevin Kenrick sat down with StopPress for a chat about the business.
Marketing, advertising & media intelligence
Following last week's announcement of TVNZ's new season lineup, director of content Cate Slater delves deeper into the programme choices and her personal favourites to win the eyeballs.
Industry happenings at The Sweet Shop, TVNZ and oOh! Media.
Last night, TVNZ and its agency and production partners gathered at Auckland’s Shed 10 cut the ribbon on a new season lineup. But as much as it was a celebration of what’s to come, it was a chance for the broadcaster to recognise all it's achieved in the past year in its push to connect with more Zealanders than ever in more places than ever before.
With this week marking both the International Week of the Deaf as well as the home stretch of the election, TVNZ will be giving New Zealand’s deaf community access to both a signed version and live captioning of the final 1 News debate between Bill English and Jacinda Ardern.
Last night, under blue lights and a surrounding of ice sculptures, New Zealand’s marketing community came together to uncover the marketing strategies that lie beneath impressive results and celebrate the winners of the 26th TVNZ-NZ Marketing Awards.
In the 2013 census, 21.3 percent of the population identified themselves as being able to converse in Māori, continuing a downward trend for the language. Now, in an effort to keep the language alive for generations to come, local brands are marking Māori Language Week with some lessons.
This week, TVNZ’s New Blood initiative went live, as more than 20 pieces of short-form content found a home on TVNZ.co.nz, YouTube and Facebook.
TVNZ has released its FY2017 annual results, with a $19.5 million loss in EBITDAF on the previous year due to an onerous contract provision with Disney and marginal year-on-year declines in advertising revenue. We talk to chief executive Kevin Kenrick about outdated output deals and how TVNZ is placing bets on the future.
Shortland Street stars have come out to encourage the country's youth to hit the polls on election day by opening up about what matters to them in a campaign by TVNZ Blacksand and the Electoral Commission.
TVNZ-NZ Marketing Awards 2017: How Sovereign's healthy option won it Best use of Customer Insight/Data
TVNZ-NZ Marketing Awards 2017: Whittaker’s Caitlin Attenburrow celebrates sweet Rookie Marketer success
Filthy Rich is returning for season two next week and ahead of the drama that's set to unfold, TVNZ Blacksand's rolled out a campaign that gives the audience a good look at the characters and how they might be involved.
As Ferndale was rocked by an unlikely volcanic eruption for its 25th anniversary edition, thousands of New Zealanders tuned into Shortland Street as TVNZ reports a bumper audience of 630,000 for the interminable soap.
With Survivor New Zealand set to hit screens on 7 May, TVNZ has released another round of its campaign with a colourful, energetic video via TVNZ Blacksand, as well as unveiling the contestants. We chat to executive creative director Jens Hertzum about giving the local format a contemporary and fun feel.
Last year, TVNZ announced that international reality hit Survivor would soon be putting Kiwis to the test. Last night, it delivered with the first look at Survivor New Zealand and the dangers that lie ahead in a campaign by TVNZ Blacksand. It also announced the broadcaster sponsor as GEM Finance along with commercial partners Pizza Hut, Alison’s Pantry, Spark and Repel.
Cast your mind back a year, and TVNZ was kicking off the hunt for the hard to find eyes of 18-39-year-old males. The solution was Duke, a free to air channel on TV and online with the freedom to experiment with its offering to gain the greatest appeal. We chat to general manager of online sales Louis Niven and Duke programmer Ed Kindred about it being the first male-skewed channel, its flexibility to try new things and what's in store for its future.