The switch is about to get turned off on TVNZ7 this month, but one of the channel’s best and most popular shows, Media7, has been kept alive after NZ on Air gave it funding and MediaWorks agreed to screen it.
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The goals have been achieved and the speculation was correct: public broadcasting is largely deemed a ‘nice to have’ by the current Government. And, having already turned TVNZ6 into a commercial youth station, TVNZ7 is next on the chopping block after it missed out on the next round of funding.
TVNZ corporate affairs’ Megan Richards didn’t want to say much, but told StopPress that there hasn’t been a formal announcement yet and the broadcaster has had no advice from the Government, and right now, all the talk is just speculative. But several media releases and a John Drinnan …
The Ad Show’s main aim was to demystify the realm of marketing and advertising for the benefit of the New Zealand public and equip them with a few tools to fully understand the tactics they were regularly being exposed to. It was something of a fringe benefit that the show also seemed to find favour with the industry. But, with speculation about a possible merger of TVNZ’s two digital channels 6 and 7 and uncertainty about continued government funding, it’s still unclear whether there will be a second season of the show, despite what appeared to be a successful first run.
In a world-first for the global phenomenon that is TED, New Zealand’s own TEDx event, which is taking place on Sunday at Westlake Boys High School campus in Auckland, will be streamed live in partnership with TVNZ 7.
As it nears the end of its first season, the signs are auspicious for The Ad Show: it’s taken the channel’s top spot for download numbers, the studio audience members are “hanging from the rafters”, a few extra episodes have been commissioned and there are high hopes that the hand that feeds will commission a second season.
Annoyed by the dearth of commercials on TVNZ7? Well, be annoyed no more ad lovers, because Top Shelf, the production company behind Media 7, is remedying the shortage by making a show that focuses on the advertising industry.