Following last week's announcement of TVNZ's new season lineup, director of content Cate Slater delves deeper into the programme choices and her personal favourites to win the eyeballs.
Marketing, advertising & media intelligence
Last night, TVNZ and its agency and production partners gathered at Auckland’s Shed 10 cut the ribbon on a new season lineup. But as much as it was a celebration of what’s to come, it was a chance for the broadcaster to recognise all it's achieved in the past year in its push to connect with more Zealanders than ever in more places than ever before.
Now more than ever, audiences are dipping their toes into a number of different forms of video content, from Snapchat to YouTube, to Facebook. But with the the world wide web diverting Kiwi eyes away from local content, we speak to TVNZ general manager of content solutions Lyndsey Francis about producing local short-form content and the opportunity for brands to get involved and keep those eyes closer to home.
TVNZ will launch its OnDemand app for Samsung Galaxy devices on Friday 23 August.