Browsing: TVNZ Blacksand

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TVNZ rolls out Survivor with a burst of contemporary style
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With ​​Survivor New Zealand set to hit screens on 7 May, TVNZ has released another round of its campaign with a colourful, energetic video via TVNZ Blacksand, as well as unveiling the contestants. We chat to executive creative director Jens Hertzum about giving the local format a contemporary and fun feel.

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Duke marks one year with live branded sport event
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When TVNZ launched Duke last year, it was championed as a way of reaching hard to get audiences and acting as an experiment lab for new forms of content. And its first birthday celebration is set to champion those strengths with a live primetime TV sports event that will see two friends battle it out for Fresh-Up.

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FreeviewPlus shows streaming doesn’t have to be a chore
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Tiny mobile screens. Precarious cables traversing a room. Shared headphones and a laptop in bed. All familiar scenes to anyone who has delved into online streaming. And while any of these examples are acceptable in certain circumstances, a new campaign from Freeview NZ shows there are some advantages to the bigger television screen, particularly when watching a show with someone else.

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Animated cakes, wine-flavoured ice blocks and a colourful cycleway: Microsoft Surface and TVNZ show the benefits of collaboration
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In September, around the time of its new season launch, TVNZ announced OnDemand Shorts, an extension to its on-demand offering dedicated entirely to short-form content. This platform has now officially launched, and TVNZ has been promoting it via a 30-second spot that explains the proposition to viewers and gives a series of teasers of the inaugural shows. From the outset, TVNZ outlined an important commercial component that would allow brands to collaborate in the production of content. And the state broadcaster has already attracted its first client in this space. The series three-part Better Together, currently available on Shorts, was developed by TVNZ Blacksand in conjunction with Microsoft Surface.

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TVNZ traces historic letters to modern ancestors to tell Anzac stories
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This year, 25 April marks the centennial anniversary of the Anzac landings at Gallipoli, a poignant moment that to this day serves a reminder of the solidarity that holds the Antipodes together. Given the national interest driven by the event, TVNZ has planned a range of programming dedicated to the infamous moment in history. And in an effort to spread early awareness, the broadcaster has launched a campaign called ‘Letters from our past … delivered to our future’ tells the stories of soldiers who fought in the battle.

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TVNZ invites viewers to join the legal defence team via ‘How to get away with murder’ game
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For those of you who have longed to put yourselves in the shoes of a criminal defence lawyer, now you can, in the digital world at least. TV2 has launched a new campaign in the form of an online game to promote its show How to Get Away with Murder, through the release of a murder mystery game that casts the player as part of a criminal defence team fighting to clear a client’s name.

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TVNZ throws ad-hoc carnival, aims to spread World Cup fever
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In an effort to share the festivities with the Kiwis and expats who aren’t fortunate enough to be in Brazil for the World Cup, TVNZ’s Blacksand has set up an ad-hoc carnival in Auckland. Placing the seemingly innocuous duo of a mini-goal and a football alongside a ‘kick me’ sign, the Blacksand team waited out of sight, with their cameras ready, for any passersby to take the bait. Those who did kick the ball into the net were then caught off gaurd by an impromptu carnival made up of football players, samba dancers, capoeira performers and fans from all over the world.