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Marketing, advertising & media intelligence
Receptive.tv director Sam Aldred reckons that the growing prominence of live video on social feeds will play an important role in defining the future of broadcast television (despite all the controversies concerning extreme footage).
It was a big year for TVNZ in 2016 after launching its much-vaunted rebrand late last year. Now there's more cause to celebrate as it continues to dominate the TV rankings, with TVNZ 2's Gloriavale: A Woman's Place, topping the list for most-watched show amongst the 25-54 demographic.
Hunch founder Michael Goldthorpe peers into the boiling cauldron to find out what goes into making creative magic.
From TVC to TV series: Kiwibank, TVNZ and Nigel Latta join forces to bring financial advice to primetime
Our relationship with money is typically something of an afterthought, generally restricted to advice columns and finance pages. However, Kiwibank is taking it mainstream in a new series called Mind Over Money with Nigel Latta, a fully funded series centred on the psychology of money. We talk to general manager of marketing Regan Savage and TVNZ general manager of content solutions Lyndsey Francis about the series and Kiwibank’s decision to take a leap.
In what could be considered "a PR gift", Sky are celebrating their victory against the illegal live streaming of Joseph Parker's last match in the ring just a day before his next bout in Auckland tomorrow.
Receptive.tv director Sam Aldred takes a look at the rise of global entities and finds that Sky might be picking a fight with the wrong organisations.
The rise in SVODs is quickly making audiences accustomed to paying for entertainment. However, not everything comes with a price tag. And stepping in to remind Kiwis this is Freeview, with its new ‘How good is free’ campaign by TVNZ Blacksand.
MediaWorks has announced its 2017 programming line up, which is set to entertain audiences and deliver advertising opportunities with a feast of local and international reality TV and drama.
Could viral sensations and interviews with models in pools be heading to TV3's 7pm timeslot? One of the biggest breakthroughs in MediaWorks' string of announcements this week is The Project being added to its current affairs fold.
Buying content is easy. But getting viewers to tune in so you can make money from it is a whole other challenge. We chat to TVNZ's Jeff Latch and Andrew Shaw about how they're planning to address the latter part of this equation.
We take a look at yesterday's new season announcement to see how TVNZ is reacting to convergence and what it is going to fill the screens with, with a line up including Survivor New Zealand, Filthy Rich and new international hits.
MediaWorks and NBC International have appointed Maria Mahony as the general manager for Bravo New Zealand. She joins the joint venture from her recent role as the head of programming and local content for Lightbox, arriving with 17 years in local and international broadcasting experience at a range of companies, including MTV, Nickelodeon, Comedy Central, TVNZ (Lightbox is yet to announce a replacement for Mahony).
NZ On Air has made a move to grow New Zealand's online talent in a partnership with YouTube at a time when its channels are followed like TV series. However, according to new research, the same cannot be said about the platform's branded channels.
At a press conference, held on Thursday, Vodafone chief executive Russell Stanners sat alongside Sky chief executive John Fellet, Sky chief financial officer Jason Hollingworth and Sky chairman Peter Macourt, during a presentation that saw the executives outline their motivations and plans for forming the joint company. And, as is often the case with such events, the most interesting discussion happened when journalists started asking questions.