articles tagged 'Tui'

Tui jabs Corona with 'from where you actually are' billboard

  • Campaign
  • March 15, 2016
  • StopPress Team
Tui jabs Corona with 'from where you actually are' billboard

Summer may be over, but not for Tui and Corona as the brands continue to tap into beach culture. And Tui isn't hiding the fact that it's in direct competition with the Mexican beer, releasing a new billboard via Colenso BBDO featuring the phrase ‘From where you actually are’. PLUS: Corona staff conduct a beach cleanup on Waiheke Island.

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Colenso kicks off Tui partnership by heading to the beach

  • Brand
  • March 8, 2016
  • Erin McKenzie
Colenso kicks off Tui partnership by heading to the beach

Tui has tapped into surf culture to celebrate the launch of its new golden lager in a new spot features views of sunsets, rolling waves and the tagline 'men in expensive suits'. The new campaign is the first produced by Colenso, since the agency won the Tui account earlier this year. However, the end product is something of a collaborative effort, given that Saatchi & Saatchi developed the packaging prior to handing the account over to the agency on College Hill.

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The book of Tui

  • PopPress
  • September 4, 2015
  • StopPress Team
The book of Tui

Last year, Tui celebrated its 125th anniversary. And it appears that the celebrations got so rowdy that DB didn't quite get around to releasing its anniversary book memorialising the history of the brand. So to fill the book-shaped space on coffee tables throughout New Zealand, Tui has now released a book for its 126th anniversary.

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A royal pint?

  • PopPress
  • May 15, 2015
  • StopPress Team
A royal pint?

Just as the campaign to start a national debate on flag kicked off, the country went batty for Prince Harry. And, following on from his unscheduled stop at a pub quiz in Stewart Island, Tui reckons he might be keen for another tipple when he makes it up to Auckland. And, as the everyman prankster prince, Tui would surely be an appropriate brew. We look forward to seeing the international media take that out of context too.

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Tui puts the focus back on the crowd catches with Cricket World Cup campaign

  • Experiential
  • February 11, 2015
  • StopPress Team
Tui puts the focus back on the crowd catches with Cricket World Cup campaign

Tui's Catch-a-Million campaign captured the imagination of the Kiwi public, the Kiwi media and global ad awards judges last season. And, with a bit of tweaking, the idea is back for the ICC Cricket World Cup, which kicks off on Saturday in Christchurch. PLUS: ANZ pimps out a pitch as part of its Dream Big campaign.

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125 years of Tui: 'Let's make cheese. Yeah, right'

  • Advertising
  • May 8, 2014
  • Damien Venuto
125 years of Tui: 'Let's make cheese. Yeah, right'

The legacy of Tui largely owes its existence to the fact that its founder Henry Wagstaff was so bad at cheesemaking that he was fired from the cheese shop where he worked. Given that his questionable fermentation tactics didn’t work for dairy products, Wagstaff took the logical step of applying them to hops and barley instead. As it turns out, Wagstaff was something of a not-so-bearded, brewing Da Vinci and by 1889 his skills had earned him enough money to build the brewery in Mangatainoka.

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Tui kicks off 125th anniversary, presents beer glass as the original handheld device

  • Advertising
  • May 8, 2014
  • Damien Venuto
Tui kicks off 125th anniversary, presents beer glass as the original handheld device

Given Tui’s recent history of covert plumbing activities, dishing out wads of cash at cricket and offending just about everyone in New Zealand with their infamous billboards, there was a sense of expectation that DB Breweries was planning something big for the 125th anniversary of the East India Pale Ale. And after a relatively quiet period, presumably planning the campaign, Tui has kicked off the celebrations with a new TVC via Saatchi & Saatchi NZ.

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