Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Marketing, advertising & media intelligence
Summer may be over, but not for Tui and Corona as the brands continue to tap into beach culture. And Tui isn't hiding the fact that it's in direct competition with the Mexican beer, releasing a new billboard via Colenso BBDO featuring the phrase ‘From where you actually are’. PLUS: Corona staff conduct a beach cleanup on Waiheke Island.
Tui has tapped into surf culture to celebrate the launch of its new golden lager in a new spot features views of sunsets, rolling waves and the tagline 'men in expensive suits'. The new campaign is the first produced by Colenso, since the agency won the Tui account earlier this year. However, the end product is something of a collaborative effort, given that Saatchi & Saatchi developed the packaging prior to handing the account over to the agency on College Hill.
Tui has ended its creative partnership with Saatchi & Saatchi, appointing Colenso BBDO to take charge of a new creative project.
Last year, Tui celebrated its 125th anniversary. And it appears that the celebrations got so rowdy that DB didn't quite get around to releasing its anniversary book memorialising the history of the brand. So to fill the book-shaped space on coffee tables throughout New Zealand, Tui has now released a book for its 126th anniversary.
Just as the campaign to start a national debate on flag kicked off, the country went batty for Prince Harry. And, following on from his unscheduled stop at a pub quiz in Stewart Island, Tui reckons he might be keen for another tipple when he makes it up to Auckland. And, as the everyman prankster prince, Tui would surely be an appropriate brew. We look forward to seeing the international media take that out of context too.
Tui's Catch-a-Million campaign captured the imagination of the Kiwi public, the Kiwi media and global ad awards judges last season. And, with a bit of tweaking, the idea is back for the ICC Cricket World Cup, which kicks off on Saturday in Christchurch. PLUS: ANZ pimps out a pitch as part of its Dream Big campaign.
James Hurman's annual Gunn Report run-down of the campaigns that have won both a Cannes Gold Lion and a gold Effie shows that the most effective campaigns drive ‘viral’, ‘word of mouth’ or ‘fame’ effects far beyond the norm. And two of them are from this part of the world.
DDB New Zealand has had a few good account wins recently, including Icebreaker and the Auckland Council. And it did pretty well at Spikes Asia over the weekend too, winning enough trophies to be placed second in the agency of the year category behind Dentsu Tokyo.
Four Kiwi entries have been shortlisted for awards in the Cannes Film category, with DDB, Clemenger and Saatchi & Saatchi all in with a chance to pick up some silverware at the ceremony.
The University of Canterbury Futures communications team has reigned supreme in its campaign to reinvent itself after the 2011 Christchurch earthquakes, taking home the supreme honour at the 40th annual Public Relations Institute of New Zealand (PRINZ) Awards.
All rise for Tui's take on the handheld device, Ford's woolly numbers and 2degrees' probing questions.
The legacy of Tui largely owes its existence to the fact that its founder Henry Wagstaff was so bad at cheesemaking that he was fired from the cheese shop where he worked. Given that his questionable fermentation tactics didn’t work for dairy products, Wagstaff took the logical step of applying them to hops and barley instead. As it turns out, Wagstaff was something of a not-so-bearded, brewing Da Vinci and by 1889 his skills had earned him enough money to build the brewery in Mangatainoka.
Given Tui’s recent history of covert plumbing activities, dishing out wads of cash at cricket and offending just about everyone in New Zealand with their infamous billboards, there was a sense of expectation that DB Breweries was planning something big for the 125th anniversary of the East India Pale Ale. And after a relatively quiet period, presumably planning the campaign, Tui has kicked off the celebrations with a new TVC via Saatchi & Saatchi NZ.