A round of applause for Anchor, McKayson New Zealand Women’s Open, Netball New Zealand and Jockey.
Marketing, advertising & media intelligence
The team at True is looking to tap into the $800 million that New Zealanders spend on their dogs every year.
From the page to the screen and everywhere inbetween: how magazines are morphing into many-tentacled consumer brands
Raise a glass to Mercury, Destination Queenstown, Air New Zealand, Temperzone and Pak 'n Save.
Air New Zealand has released its latest inflight safety video via True. This time it’s Hollywood-inspired, featuring Rhys Darby and comedic actor Anna Faris who help demonstrate safety procedures in different movie genre settings.
If you were wondering where that bright floodlight was coming from that was beaming up into Auckland’s night sky was last weekend, well look no further. It was merely ANZ, marking the launch of the next phase of its Olympic campaign, which has seen the release a TVC via True and new app that allows users to send Olympians messages through the stars (yes, you read correctly).
As excitement for the Rio Olympic Games rises while the games draw nearer, so does advertising and sponsorship activity. ANZ recently launched a new spot, via True, featuring New Zealand Olympians, using its long-standing tagline ‘dream big’.
Industry happenings at New Zealand Woman's Weekly, True, PledgeMe, Casual Fridays and Ad2one.
Remember on planes when tea was served in porcelain instead of polystyrene? Well, if you don't, Air New Zealand and True have offered a snapshot by delving into the airline's past and taking News Works' Newspaper Ad of the Month award for January with it.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what True's creative directors Dom Antelme and Ian Sweeney thought about 2015.
With more local competition from Jetstar and more international competition from the likes of Qantas and American Airlines, Air New Zealand has been working the local angle pretty hard this year, with a new brand campaign, plenty of All Blacks action, an impressive 75th anniversary effort and a recent focus on its partnership with DoC. And now it's aiming to top off what's been a very good year, both in terms of marketing output and financial results, by delivering a bit of Christmas magic.
In this age of instant gratification, less is supposed to be more, but creative agency True contradicted that notion with a verbose ad for Air New Zealand, which won them the Newspaper Ad of the month for November.
Air New Zealand has released a new brand campaign, called ‘Where to next?’ with quite a different, more emotive approach from its safety videos, online content and recent TVCs. The airline says this campaign will be around for “several years” and this is merely phase one.
The Kiwi landscape stars this week as Godfrey Hirst, Tourism New Zealand and Air New Zealand take centre stage.
A protracted applause for Tower Insurance, Air New Zealand and Westpac this week.