True and ASB are looking to carbo-load runners in the lead up to the ASB Auckland Marathon event on 29 October, with Fasta, a bespoke tagliatelle pasta embossed with supportive messages.
Marketing, advertising & media intelligence
Gin Wigmore's rendition of ‘Tomorrow’ from the musical Annie again serves as the backtrack as Air New Zealand releases a new spot that builds on its 'Where to next?' long-term brand platform.
After weeks of speculation, ASB general manager of marketing Shane Evans has confirmed that he has penned a partnership with True.
StopPress understands that the BMW/Mini creative pitch, ongoing since August last year, has reached its final stages and is being contested between DDB, True and Colenso BBDO.
A round of applause for Anchor, McKayson New Zealand Women’s Open, Netball New Zealand and Jockey.
The team at True is looking to tap into the $800 million that New Zealanders spend on their dogs every year.
Raise a glass to Mercury, Destination Queenstown, Air New Zealand, Temperzone and Pak 'n Save.
Air New Zealand has released its latest inflight safety video via True. This time it’s Hollywood-inspired, featuring Rhys Darby and comedic actor Anna Faris who help demonstrate safety procedures in different movie genre settings.
If you were wondering where that bright floodlight was coming from that was beaming up into Auckland’s night sky was last weekend, well look no further. It was merely ANZ, marking the launch of the next phase of its Olympic campaign, which has seen the release a TVC via True and new app that allows users to send Olympians messages through the stars (yes, you read correctly).
TVNZ-NZ Marketing Awards 2017: How Sovereign's healthy option won it Best use of Customer Insight/Data
TVNZ-NZ Marketing Awards 2017: Whittaker’s Caitlin Attenburrow celebrates sweet Rookie Marketer success
TVNZ-NZ Marketing Awards 2017: How AA's Dougal Swift transformed a 'cardigan and slippers' brand to win Marketer of the Year
As excitement for the Rio Olympic Games rises while the games draw nearer, so does advertising and sponsorship activity. ANZ recently launched a new spot, via True, featuring New Zealand Olympians, using its long-standing tagline ‘dream big’.
Industry happenings at New Zealand Woman's Weekly, True, PledgeMe, Casual Fridays and Ad2one.
Remember on planes when tea was served in porcelain instead of polystyrene? Well, if you don't, Air New Zealand and True have offered a snapshot by delving into the airline's past and taking News Works' Newspaper Ad of the Month award for January with it.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what True's creative directors Dom Antelme and Ian Sweeney thought about 2015.
With more local competition from Jetstar and more international competition from the likes of Qantas and American Airlines, Air New Zealand has been working the local angle pretty hard this year, with a new brand campaign, plenty of All Blacks action, an impressive 75th anniversary effort and a recent focus on its partnership with DoC. And now it's aiming to top off what's been a very good year, both in terms of marketing output and financial results, by delivering a bit of Christmas magic.