articles tagged 'True'

Movings/Shakings: 7 April

  • Movings/Shakings, brought to you by Marsden Inch
  • April 7, 2016
  • StopPress Team
Movings/Shakings:  7 April

Industry happenings at New Zealand Woman's Weekly, True, PledgeMe, Casual Fridays and Ad2one.

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Air NZ and True nab January newspaper Ad of the Month Award

  • Advertising
  • February 5, 2016
  • StopPress Team
Air NZ and True nab January newspaper Ad of the Month Award

Remember on planes when tea was served in porcelain instead of polystyrene? Well, if you don't, Air New Zealand and True have offered a snapshot by delving into the airline's past and taking News Works' Newspaper Ad of the Month award for January with it.

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Air New Zealand brings the North Pole to New Zealand—and there's not a sleigh in sight

  • Advertising
  • December 15, 2015
  • Erin McKenzie
Air New Zealand brings the North Pole to New Zealand—and there's not a sleigh in sight

With more local competition from Jetstar and more international competition from the likes of Qantas and American Airlines, Air New Zealand has been working the local angle pretty hard this year, with a new brand campaign, plenty of All Blacks action, an impressive 75th anniversary effort and a recent focus on its partnership with DoC. And now it's aiming to top off what's been a very good year, both in terms of marketing output and financial results, by delivering a bit of Christmas magic.

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Where to next? Air NZ launches a long-term brand campaign via True

  • Advertising
  • August 4, 2015
  • Holly Bagge
 Where to next? Air NZ launches a long-term brand campaign via True

Air New Zealand has released a new brand campaign, called ‘Where to next?’ with quite a different, more emotive approach from its safety videos, online content and recent TVCs. The airline says this campaign will be around for “several years” and this is merely phase one.

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TVCs of the week: 19 May

  • TVC of the Week
  • May 19, 2015
  • StopPress Team
TVCs of the week: 19 May

The Kiwi landscape stars this week as Godfrey Hirst, Tourism New Zealand and Air New Zealand take centre stage.

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Air New Zealand plays on the emotion of aviation to round out its 75th

  • Advertising
  • May 8, 2015
  • StopPress Team
Air New Zealand plays on the emotion of aviation to round out its 75th

Air New Zealand has run the full marketing gamut for its 75th anniversary celebrations, from the Te Papa exhibition (and associated travelling plane nose), quirky inflight experiences, social media giveaways, big discounts and plenty of archival footage put to very good use in its advertising (although, disappointingly, it's removed its 50 Cent tribute video). Much of that has been quite whimsical, which is in keeping with the brand values. But it's wrapped all that activity up and tried to hit the audience right in the feels with a 60 second brand ad that shows how the history of the airline is inextricably linked to the history of the nation.

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All Blacks receive some tastebud torture with Air New Zealand's lolly gotcha

  • Advertising
  • April 13, 2015
  • Holly Bagge
All Blacks receive some tastebud torture with Air New Zealand's lolly gotcha

The Air New Zealand lollies are something of an institution in this country and many a Kiwi kid has had the pleasure of delivering them at the end of a flight. Now it's planning on adding a new rugby-themed flavour to the roster so it played a bit of an early April Fool’s day prank on a few All Blacks in the form of a taste test.

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True straps itself in with AJ Hackett, hits 30 staff

  • Advertising
  • February 24, 2015
  • StopPress Team
True straps itself in with AJ Hackett, hits 30 staff

2014 was a good year for True, with its business growing to four times that of the previous year after developing new working relationships with Vodafone, ANZ (including the current Dream Big campaign), Four Square and Mission Estate Wineries. And now it's added another client: AJ Hackett Bungy New Zealand.

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Air New Zealand honours final instalment of Hobbit trilogy with another fantastical safety video

  • Advertising
  • October 23, 2014
  • Jessy Edwards
Air New Zealand honours final instalment of Hobbit trilogy with another fantastical safety video

The three-year epic journey of collaboration that Air New Zealand and The Hobbit series have undertaken is finally being concluded with a blockbuster of a safety video filmed by Taika Waititi that features cameos from Elijah Wood (Frodo Baggins), Dean O’Gorman (Fili the Dwarf), Sylvester McCoy (Radagast) and Sir Peter Jackson. PLUS: how the campaign has impacted visitor arrivals.

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The Generosity Journal: Mark Easterbrook

  • Generosity Journal
  • August 25, 2014
  • Mark Easterbrook
The Generosity Journal: Mark Easterbrook

As part of our series dedicated to celebrating good work and inspiring a bit more generosity, Mark Easterbrook, executive creative director at Goodfolk, plumps for Vodafone's Mother's Day tear-jerker at a Warriors game.

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