Take a bow Ford, Lotto, ANZ and Pak 'n Save.
Marketing, advertising & media intelligence
Raise a glass to Mercury, Destination Queenstown, Air New Zealand, Temperzone and Pak 'n Save.
Air New Zealand has released its latest inflight safety video via True. This time it’s Hollywood-inspired, featuring Rhys Darby and comedic actor Anna Faris who help demonstrate safety procedures in different movie genre settings.
A shotgun for your influence: magazine brands, social media stars and the battle for paid #authenticity
2degrees' Roy Ong on sticking with the incumbent, shaking off the challenger mentality and why the 'big corporates' are playing the emotional card
If you were wondering where that bright floodlight was coming from that was beaming up into Auckland’s night sky was last weekend, well look no further. It was merely ANZ, marking the launch of the next phase of its Olympic campaign, which has seen the release a TVC via True and new app that allows users to send Olympians messages through the stars (yes, you read correctly).
As excitement for the Rio Olympic Games rises while the games draw nearer, so does advertising and sponsorship activity. ANZ recently launched a new spot, via True, featuring New Zealand Olympians, using its long-standing tagline ‘dream big’.
Industry happenings at New Zealand Woman's Weekly, True, PledgeMe, Casual Fridays and Ad2one.
Remember on planes when tea was served in porcelain instead of polystyrene? Well, if you don't, Air New Zealand and True have offered a snapshot by delving into the airline's past and taking News Works' Newspaper Ad of the Month award for January with it.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what True's creative directors Dom Antelme and Ian Sweeney thought about 2015.
With more local competition from Jetstar and more international competition from the likes of Qantas and American Airlines, Air New Zealand has been working the local angle pretty hard this year, with a new brand campaign, plenty of All Blacks action, an impressive 75th anniversary effort and a recent focus on its partnership with DoC. And now it's aiming to top off what's been a very good year, both in terms of marketing output and financial results, by delivering a bit of Christmas magic.
In this age of instant gratification, less is supposed to be more, but creative agency True contradicted that notion with a verbose ad for Air New Zealand, which won them the Newspaper Ad of the month for November.
Air New Zealand has released a new brand campaign, called ‘Where to next?’ with quite a different, more emotive approach from its safety videos, online content and recent TVCs. The airline says this campaign will be around for “several years” and this is merely phase one.
The Kiwi landscape stars this week as Godfrey Hirst, Tourism New Zealand and Air New Zealand take centre stage.
A protracted applause for Tower Insurance, Air New Zealand and Westpac this week.
Air New Zealand has run the full marketing gamut for its 75th anniversary celebrations, from the Te Papa exhibition (and associated travelling plane nose), quirky inflight experiences, social media giveaways, big discounts and plenty of archival footage put to very good use in its advertising (although, disappointingly, it's removed its 50 Cent tribute video). Much of that has been quite whimsical, which is in keeping with the brand values. But it's wrapped all that activity up and tried to hit the audience right in the feels with a 60 second brand ad that shows how the history of the airline is inextricably linked to the history of the nation.
The Air New Zealand lollies are something of an institution in this country and many a Kiwi kid has had the pleasure of delivering them at the end of a flight. Now it's planning on adding a new rugby-themed flavour to the roster so it played a bit of an early April Fool’s day prank on a few All Blacks in the form of a taste test.