articles tagged 'True'

Where to next? Air NZ launches a long-term brand campaign via True

  • Advertising
  • August 4, 2015
  • Holly Bagge
 Where to next? Air NZ launches a long-term brand campaign via True

Air New Zealand has released a new brand campaign, called ‘Where to next?’ with quite a different, more emotive approach from its safety videos, online content and recent TVCs. The airline says this campaign will be around for “several years” and this is merely phase one.

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TVCs of the week: 19 May

  • TVC of the Week, brought to you by MediaWorks
  • May 19, 2015
  • StopPress Team
TVCs of the week: 19 May

The Kiwi landscape stars this week as Godfrey Hirst, Tourism New Zealand and Air New Zealand take centre stage.

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TVCs of the week: 12 May

  • TVC of the Week, brought to you by MediaWorks
  • May 12, 2015
  • StopPress Team
TVCs of the week: 12 May

A protracted applause for Tower Insurance, Air New Zealand and Westpac this week.

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Air New Zealand plays on the emotion of aviation to round out its 75th

  • Advertising
  • May 8, 2015
  • StopPress Team
Air New Zealand plays on the emotion of aviation to round out its 75th

Air New Zealand has run the full marketing gamut for its 75th anniversary celebrations, from the Te Papa exhibition (and associated travelling plane nose), quirky inflight experiences, social media giveaways, big discounts and plenty of archival footage put to very good use in its advertising (although, disappointingly, it's removed its 50 Cent tribute video). Much of that has been quite whimsical, which is in keeping with the brand values. But it's wrapped all that activity up and tried to hit the audience right in the feels with a 60 second brand ad that shows how the history of the airline is inextricably linked to the history of the nation.

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All Blacks receive some tastebud torture with Air New Zealand's lolly gotcha

  • Advertising
  • April 13, 2015
  • Holly Bagge
All Blacks receive some tastebud torture with Air New Zealand's lolly gotcha

The Air New Zealand lollies are something of an institution in this country and many a Kiwi kid has had the pleasure of delivering them at the end of a flight. Now it's planning on adding a new rugby-themed flavour to the roster so it played a bit of an early April Fool’s day prank on a few All Blacks in the form of a taste test.

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TVCs of the Week: 24 March

  • TVC of the Week, brought to you by MediaWorks
  • March 24, 2015
  • Ben Fahy
TVCs of the Week: 24 March

Air New Zealand (x2), Westpac, Toyota and William Hill all get giant cheques this week.

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True straps itself in with AJ Hackett, hits 30 staff

  • Advertising
  • February 24, 2015
  • StopPress Team
True straps itself in with AJ Hackett, hits 30 staff

2014 was a good year for True, with its business growing to four times that of the previous year after developing new working relationships with Vodafone, ANZ (including the current Dream Big campaign), Four Square and Mission Estate Wineries. And now it's added another client: AJ Hackett Bungy New Zealand.

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Air New Zealand honours final instalment of Hobbit trilogy with another fantastical safety video

  • Advertising
  • October 23, 2014
  • Jessy Edwards
Air New Zealand honours final instalment of Hobbit trilogy with another fantastical safety video

The three-year epic journey of collaboration that Air New Zealand and The Hobbit series have undertaken is finally being concluded with a blockbuster of a safety video filmed by Taika Waititi that features cameos from Elijah Wood (Frodo Baggins), Dean O’Gorman (Fili the Dwarf), Sylvester McCoy (Radagast) and Sir Peter Jackson. PLUS: how the campaign has impacted visitor arrivals.

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The Generosity Journal: Mark Easterbrook

  • Generosity Journal
  • August 25, 2014
  • Mark Easterbrook
The Generosity Journal: Mark Easterbrook

As part of our series dedicated to celebrating good work and inspiring a bit more generosity, Mark Easterbrook, executive creative director at Goodfolk, plumps for Vodafone's Mother's Day tear-jerker at a Warriors game.

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Inside: True

  • Advertising
  • July 2, 2014
  • Ben Fahy
Inside: True

True opened its doors in 2011 after a few senior protagonists from .99 felt the need to go it alone and break away from the nurturing bosom of The Clemenger Group. Like any new business, the first few years were tough going and it focused on growth rather than profit, but it's gaining momentum, it's working with big brands like Air New Zealand and Vodafone, it's moving into areas outside traditional advertising and it currently employs 25 staff. Managing director Matt Dickinson spills the beans on its philosophy.

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Britomart concourse becomes an art gallery

  • Outdoor
  • February 13, 2014
  • Damien Venuto
Britomart concourse becomes an art gallery

The creative agency True has collaborated with Adshel and the mobile application business StQry (pronounced story) to turn Britomart concourse into an ad-hoc gallery for World of WearableArt (WOW) by putting up 22 large, photographic artworks, which have been carefully chosen from 'WearableArt,' a new book that celebrates the WOW Awards Show.

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Come fly the wrinkly skies in Air New Zealand's latest safety vid

  • Advertising
  • October 10, 2013
  • StopPress Team
Come fly the wrinkly skies in Air New Zealand's latest safety vid

Air New Zealand has created an expectation that its safety videos won't be boring. But travellers can only handle seeing a fake plastic fish bouncing around in Bear Grylls' backpack, Lord of the Rings gags, or a lycra-clad maniac so many times before the novelty wears off. So Air New Zealand and True have launched another new—but old—safety video starring ex-Golden Girl Betty White and a cast of oldies.

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