What colour is your Fidget Spinner? Can you stack and spin? Have you stepped up from standard to stainless steel? These are the big questions buzzing around primary school playgrounds right now. But what’s it all about? What is a Fidget Spinner? Why is it relevant in a marketing blog? And have we just forgotten about Pokèmon Go?
Marketing, advertising & media intelligence
The old adage goes that prediction is a fool's game, but this has done little to dissuade Accenture from releasing its annual Fjord Trends report, which aims to predict disruptive digital trends, for the last ten years. 2017 was no different, and the company is again playing the prediction game, this time identifying eight trends businesses should be wary of over the next 12 months.
Nielsen has released its Media Trends of 2016 report, revealing how New Zealanders consume newspapers, magazines, TV, radio and digital. We pull out the top 12.
Hallenstein Glasson chief information officer Chris Reid chats about the giving consumers a consistent retail experience, not only across the group's 110 stores in New Zealand and Australia but also online. And one thing he's adamant about is that being omnichannel doesn't equate to latching onto every new digital trinket.
Contagion's Tom Bates pinpoints some of the early key trends emerging at the event.
ZenithOptimedia has released its latest consumer insights report containing its predicted top ten trends for 2015, with a main overall trend appearing to be the use of technology to create powerful, personalised experiences for consumers.
Finding the stock image sweet spot in a changing world: Getty Images' Arran Birchenough shares his insights
Arran Birchenough, the country manager for Getty Images in New Zealand, shares some insights on how brands can find that stock image sweet spot that lies somewhere between the generic and the overly contrived.
As the jandals are replaced by actual shoes and businesses around the country kick back into full gear, Steph Lowe looks at what the year ahead might hold in store for PR practitioners.
In yet more list-based news, Hotwire has released its sixth annual report into what it believes will be the big digital trends for the year ahead, whether that's dresses that block mobile signals, data doctors or, the big one for 2015, consumers choosing how they consume content.
With digital an established part of the marketing mix, 2014 is the year brands should be targeting niche audiences more than ever, says Hotwire and 33 Digital's Trends Report. And social media is one area where the explosion of channels has prompted marketers to think 'digital by design'.
As part of The Project 2013, which was delivered by AUT, the US Embassy Wellington and Social Media NZ, media/tech expert Dr Jeffrey Cole spoke to an audience of around 200 people about the death of laptops, how Amazon might soon rule the world and why online communities are like nightclubs.
What's been happening at SXSW so far? Here's a little recap courtesy of the people soaking up the vast array of topics—from humanity innovation to brand engagement in new media.
How do we instigate change and get others motivated when it comes to sustainability?
There are a number of factors that have come together to help shape the key digital trends for the year ahead, says Theresa Clifford. The move to the Cloud over the past three years has revolutionised technology, mobile has become the new platform of choice and the introduction of social media channels has brought with it the need for multi-channel engagement strategies. And, to paraphrase Charles Darwin, it is not the smartest or cleverest that will survive in this digital age, it will be those organisations that are most open to change.
Haystac's general manager Fleur Postill attended a recent trendwatching.com seminar in Sydney. And here are a few things that caught her attention.