articles tagged 'trends'

Well spin my fidget, my Pokemon's gone

  • Voices
  • June 21, 2017
  • Michael Goldthorpe
Well spin my fidget, my Pokemon's gone

What colour is your Fidget Spinner? Can you stack and spin? Have you stepped up from standard to stainless steel? These are the big questions buzzing around primary school playgrounds right now. But what’s it all about? What is a Fidget Spinner? Why is it relevant in a marketing blog? And have we just forgotten about Pokèmon Go?

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Accenture's trends to look out for in 2017

  • PopPress
  • February 10, 2017
  • StopPress Team
Accenture's trends to look out for in 2017

The old adage goes that prediction is a fool's game, but this has done little to dissuade Accenture from releasing its annual Fjord Trends report, which aims to predict disruptive digital trends, for the last ten years. 2017 was no different, and the company is again playing the prediction game, this time identifying eight trends businesses should be wary of over the next 12 months.

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
voices

Hotwire's digital trends report peers into the near future

  • Didge
  • December 11, 2014
  • StopPress Team
Hotwire's digital trends report peers into the near future

In yet more list-based news, Hotwire has released its sixth annual report into what it believes will be the big digital trends for the year ahead, whether that's dresses that block mobile signals, data doctors or, the big one for 2015, consumers choosing how they consume content.

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Time to get targeted as digital goes mainstream

  • Technology
  • February 13, 2014
  • Amanda Sachtleben
Time to get targeted as digital goes mainstream

With digital an established part of the marketing mix, 2014 is the year brands should be targeting niche audiences more than ever, says Hotwire and 33 Digital's Trends Report. And social media is one area where the explosion of channels has prompted marketers to think 'digital by design'.

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StopPress@SXSW: Trend spotting

  • SXSW
  • March 12, 2013
  • Tom Bates
StopPress@SXSW: Trend spotting

What's been happening at SXSW so far? Here's a little recap courtesy of the people soaking up the vast array of topics—from humanity innovation to brand engagement in new media.

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Adapt and prosper: how to harness the four big digital trends of 2013

  • Digital
  • November 27, 2012
  • Theresa Clifford
Adapt and prosper: how to harness the four big digital trends of 2013

There are a number of factors that have come together to help shape the key digital trends for the year ahead, says Theresa Clifford. The move to the Cloud over the past three years has revolutionised technology, mobile has become the new platform of choice and the introduction of social media channels has brought with it the need for multi-channel engagement strategies. And, to paraphrase Charles Darwin, it is not the smartest or cleverest that will survive in this digital age, it will be those organisations that are most open to change.

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