articles tagged 'TRB'

Gill Stewart swaps one industry body for another as she takes the MA reins

  • Movings/Shakings, brought to you by Marsden Inch
  • June 15, 2015
  • StopPress Team
Gill Stewart swaps one industry body for another as she takes the MA reins

Amid some major changes in the radio industry as NZME and MediaWorks embarked on their new multi-platform strategies, Gill Stewart stepped down as general manager of The Radio Bureau in February after around ten years in the role. And she's now stepped up to the position of chief executive of the Marketing Association, replacing Michael Pryor.

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TRB restructure brings about additional staff changes—UPDATED

  • Radio
  • March 16, 2015
  • Damien Venuto
TRB restructure brings about additional staff changes—UPDATED

In response to ongoing speculation about the future of The Radio Bureau, NZME and MediaWorks have released a joint statement saying that the future of the industry body "remains solid and secure". Several sources in the industry have confirmed to StopPress that TRB will not be dissolved and that MediaWorks and NZME are working closely with the independent radio stations to re-shape the organisation to make to ensure it remains relevant in the media landscape. And this restructure has led to some additional staff changes. Update: TRB confirms three new appointments.

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As the radio intrigue continues, media experts weigh in on the continued relevancy of TRB

  • Radio
  • March 10, 2015
  • Damien Venuto
As the radio intrigue continues, media experts weigh in on the continued relevancy of TRB

The radio industry has been fizzing in recent months. MediaWorks claimed that it was leading the charge on a new research methodology, NZME then decided to independently finance an industry-wide T1 survey after it was scrapped earlier this year, and then Gill Stewart stepped down from her position as the general manager of The Radio Bureau (TRB). So is there still a place for TRB?

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voices

Ogilvy & Mather takes out July's ORCA award for Tim Finn interruption, BIG's Landrover gets merit

  • Radio
  • September 3, 2014
  • StopPress Team
Ogilvy & Mather takes out July's ORCA award for Tim Finn interruption, BIG's Landrover gets merit

Ogilvy & Mather has claimed July's Orca Award for placing an advertising message inside a music track. At 55 seconds into ‘I See Red’, Tim Finn interrupts the song urging people to go online and sign ‘The Last 55 petition’ to help save the Maui’s Dolphins. Joe Holden from BIG scored a merit award with the stories of Landrover's origins told in a "true oldschool storyteller's" voice.

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Colenso BBDO's K9FM wins ORCA for June

  • Radio
  • August 11, 2014
  • StopPress Team
Colenso BBDO's K9FM wins ORCA for June

Colenso BBDO has won the June/July Orca award from the Radio Bureau with its doggie radio station K9FM, which already picked up a silver at the recent Cannes Lions. K9FM is a campaign for Colenso's client Pedigree that dogs can listen to at home while their owners are out working. It stems from research that found that classical music calms dogs down, ambient sounds keep them stimulated and a relaxed voice eases their separation anxiety.

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As media changes, are the ASA's ad spend figures still relevant? Senior industry figures weigh in

  • Media
  • March 28, 2014
  • Damien Venuto
As media changes, are the ASA's ad spend figures still relevant? Senior industry figures weigh in

Although the release of last week’s ad spend figures by the ASA served to confirm trends that have been obvious for quite some time, a general consensus among those in the industry is that the figures don’t give an accurate reflection of changes that are occurring in the industry. Several senior industry figures share their thoughts on the structure of the annual ad spend report.

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National radio listenership down by 2.25 percent: RIRC survey

  • Media
  • April 5, 2013
  • StopPress Team
National radio listenership down by 2.25 percent: RIRC survey

The Radio Industry Research Committee (which includes representatives from TRB, Mediaworks, and the Radio Network) has released its half yearly commercial radio listenership survey, which shows a year on year drop of 52,400 weekly listeners in the aged 10+ bracket.

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DraftFCB and Pak 'n' Save's pleasures of the flesh takes October ORCA

  • Advertising
  • November 14, 2012
  • Ben Fahy
DraftFCB and Pak 'n' Save's pleasures of the flesh takes October ORCA

The best moment of my life was undoubtedly winning the meat pack at a friend's wedding, closely followed by the time when three loyalty cards came due on the same day. So it was pleasing to learn that an ad celebrating sexy meat for Pak 'n' Save’s Meat Week has won DraftFCB the October ORCA.

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State-funded media gets a fillip as Nielsen report puts Radio New Zealand National on top

  • Media
  • April 30, 2012
  • Ben Fahy
State-funded media gets a fillip as Nielsen report puts Radio New Zealand National on top

Supporters of publicly-funded media in New Zealand are feeling fairly tormented at present, with the National Government's apparent 'nice to have' stance manifesting itself in a five year funding freeze for Radio New Zealand and the imminent switch-off of TVNZ7. But Nielsen's Year That Was report, which includes info on New Zealand media trends, has provided more proof of the importance—and popularity—of Radio New Zealand National by showing it was the top ranking radio station in New Zealand in 2011 with a market share of 11.1 percent.

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TRB releases its 'unofficial' Axis awards video

  • Advertising
  • April 3, 2011
  • Cruzanne Macalister
TRB releases its 'unofficial' Axis awards video

To leverage its sponsorship of the Radio category at this year's Axis awards, the Radio Bureau ran a very impressive promotion to choose the decade's best radio ad and gave away some top notch booty to the voters/winners on awards night, including a couple of round the world airfares. Now it has released its 'unofficial' Axis awards video, which, in a rare bacon-free performance, is hosted by 'that guy' Leigh Hart, whose typically awkward interviewing style and complete lack of shame makes for a fairly entertaining spiritual journey through the exciting world of advertising—and advertising stereotypes.

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DDB Auckland deep in caramely ORCA goodness

  • Advertising
  • February 14, 2011
  • StopPress Team
DDB Auckland deep in caramely ORCA goodness

December and January results for the Radio Bureau’s ORCA winners have meshed into one with Jonathan McMahon & Lisa Fedyszyn from DDB Auckland taking the winning honours for their McDonalds ‘Signs You Love Caramel’ ad. And sticking with fast food ads, Graeme Clarke & Sam Dickson from Colenso BBDO were awarded a close Merit for their Burger King ads ‘The Boss’ and ‘The Wifey’.

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