Kiwibank general manager of marketing communications Regan Savage is set to depart the bank for Trade Me, where he will be taking up the position of marketing director.
Marketing, advertising & media intelligence
Ipsos has released the results of its 'Most Influential Brands in New Zealand' study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.
Scams are getting increasingly sophisticated, which is why Trade Me's latest video—starring the company's own staffers—is looking to get people clued up on the perils of purchasing online.
Earlier this year Trade Me released its new logo featuring a made-over Kevin the Kiwi and now, its released a video showing how the new look came to be.
Three cheers for ANZ, Trade Me, Heart of the City, Toyota and Realestate.co.nz.
Trade Me has launched a new brand campaign called ‘Life Lives Here’ via DDB, opting for a more emotive approach to connect with Kiwis.
Around 17 years after it all began, Trade Me is on track to reach its one billionth listing in early December. And the online trading company plans to celebrate this milestone by through a range of activations over the next few weeks.
To keep the wheels at Trade turning 24 hours a day isn't easy. It takes approximately 500 staff members across a range of disciplines to make sure that late-night browsers, whose minds are riding a wave of pinot, are able to click the 'buy now' button when they encounter some completely unnecessary—but undeniably awesome—bronze fighting rooster statuettes*. So, for its new staff recruitment video, Trade Me takes viewers on a tour through the business, showcasing the various roles that potential employees could take on by joining the company.
For the first time Stuff.co.nz has overtaken Trade Me in audience numbers, reaching a new record of 1,849,000 further increasing its audience over rival news sites like NZHerald and Yahoo. The news comes off the back of recent changes in Fairfax’s editorial strategy which has seen roles disestablished and reshuffled as well as a clear overall drive to towards the digital.
Trade Me Property celebrates 10th anniversary, showcases weird and wonderful homes sold over the years
Much like our taste in shoes, haircuts and dairy lollies, our understanding of constitutes the ideal home is very much a matter of personal preference. And although rising house prices has made it quite difficult for homebuyers to afford that perfect abode, Trade Me Property has over the last ten years connected various Kiwis with their dream homes—and, as it turns out, Kiwi tastes can at times be weird and wonderful. So, in celebration of its tenth anniversary, Trade Me Property has launched a digital campaign that showcases six of the most memorable houses that have been sold via site over the last decade.
Buying of ad inventory has traditionally been an esoteric art typified by Excel spreadsheets, PowerPoint presentations, and a continuous stream of back and forth communications. This approach created various touch points that collectively sapped the resources of media companies and slowed down the entire process. However, the emergence of programmatic buying has over the last few years expedited the process by centralising communications through innovative software solutions. One of the companies that has successfully provided such services across the Australasian market over the last few years is Adslot, but the company’s business director Stacey Perillo believes that programmatic buying in the digital space has not been quite as effective as it could’ve been. So, in an effort to streamline the process, the company has made some key changes to its offering.
On Monday, APN Media launched TrueCommercial, a digital hub dedicated to commercial property and ‘businesses for sale’ listings. For the most part, the initiative serves as an online extension of the Herald’s Commercial Property section, which has until now been published twice a week. The section, which according to Nielsen has a readership of approximately 138,000 Kiwis, will now also be rebranded TrueCommercial from 6 August to give the offering uniformity across the print and digital channels. But how does it differ from the services already offered by Trade Me and RealEstate.co.nz. Updated with additional comments from TrueCommercial brand manager Maria Zolezzi.
Industry happenings at Trade Me, the Herald, MediaWorks, New Zealand Rugby, and BKA Interactive.