articles tagged 'TRA'

Kiwi Cultural Code #1: earned success

  • Voices
  • June 18, 2018
  • Claire Tutill
Kiwi Cultural Code #1: earned success

Kiwis have traditionally shied away from celebrating their successes. But the tides are turning and we’re getting more comfortable fronting up to our wins, but only as long as it’s done with humility and backed up with proof. TRA marketing manager Claire Tutill takes a look at awards for awards sake.

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Where touchpoints intersect planned behaviour: how the 'Bags Not' campaign plans to have people saying no to plastic

  • Advertising
  • March 15, 2018
  • Erin McKenzie
Where touchpoints intersect planned behaviour: how the 'Bags Not' campaign plans to have people saying no to plastic

Bcg2 and sustainability specialists Go Well Consulting have teamed up to launch 'Bags Not', a campaign aimed to minimise and eventually eliminate single-use use plastic bags, non-recyclable plastics and other plastic waste from the New Zealand environment. We take a look at the aim of the campaign, speak to TRA partner Karin Glucina about its behaviour-changing features, and see what other countries are doing to eliminate single-use plastic bags.

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TRA granted up to $15 million for AI research and development

  • Research
  • November 30, 2017
  • StopPress Team
TRA granted up to $15 million for AI research and development

TRA has been approved for up to $15 million in funding from Callaghan Innovation to assist with its research and development (R&D) ventures around artificial intelligence and machine learning.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media

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Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

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Digital transformation: NZ Post finds itself between a poisoned chalice and a silver lining

  • Strategy
  • November 21, 2017
  • Colleen Ryan
Digital transformation: NZ Post finds itself between a poisoned chalice and a silver lining

Colleen Ryan interviews NZ Post's chief executive David Walsh, and group general manager of customer experience, brand and people at NZ Post, Jo Avenell about transformation, leadership and the internet.

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Show me the money

  • Voices
  • September 4, 2017
  • Connon Bray
Show me the money

TRA's Connon Bray takes a look at the customer experience lessons that can be learned from rom-com movies.

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voices

Some moments matter more than others

  • Voices
  • July 10, 2017
  • Colleen Ryan
Some moments matter more than others

Mobile means moments, but as TRA's Colleen Ryan finds out, that doesn’t just mean hitting someone with content at the right time, but delivering the right experience for that specific moment.

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Looking back to go forward: Marketing’s digital evolution – an experiment needing a real revolution

  • Opinion
  • June 6, 2017
  • Tim Gregory
Looking back to go forward: Marketing’s digital evolution – an experiment needing a real revolution

From banner ads to crowdcultures, TRA's Tim Gregory takes a historic perspective at what's worked and what's hasn't in digital marketing.

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Nocturnal cultural observations from the dance floor

  • Opinion
  • April 27, 2017
  • Vanisha Narsey
Nocturnal cultural observations from the dance floor

TRA consultant Vanisha Narsey shares her experiences of Auckland's nightlife to examine how we meet people, react to storytelling and why customer experiences matter.

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Storytelling through smart design

  • Opinion
  • April 20, 2017
  • Kate Snushall
Storytelling through smart design

New technology means there's a demand for new ways to tell stories, says TRA head of design Kate Snushall.

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Through the looking glass: a cultural lens on behaviour change

  • Opinion
  • April 12, 2017
  • Colleen Ryan
Through the looking glass: a cultural lens on behaviour change

TRA's Colleen Ryan navigates the behavioural patterns people use to make decisions to help marketers use them to their advantage.

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The stationery market is far from stationary

  • Opinion
  • April 10, 2017
  • Dulcie Tauri
The stationery market is far from stationary

The desire to disengage from the digital world and reminisce over ‘real things’ has been a key driver of the analogue counter culture. TRA senior consultant Dulcie Tauri reflects on the rise of the tactile buzz.

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Converging cultural movements: sustainability and authenticity

  • Opinion
  • April 5, 2017
  • Shaun Fitzgibbon
Converging cultural movements: sustainability and authenticity

TRA's Shaun Fitzgibbon takes a look at how corporate sustainability has come a long way in the last decade, with many of the most successful businesses, both large and small, implementing sustainability strategies.

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Authentic empathy – is there any other type?

  • Opinion
  • April 3, 2017
  • Antonia Mann
Authentic empathy – is there any other type?

We thought we were getting pretty good at empathy but 2016 showed us that we have a lot to work on. The shock of Brexit, Trump and similar events around the world suggest that we have been perhaps a bit selfish and selective in how, when and with whom we are empathetic. 2017 sees a ramped-up call for empathy – it’s now more important than ever. But it needs to be empathy that is authentic, humble and self- aware.

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Riding the wave of social conversations

  • Opinion
  • March 29, 2017
  • Antony Ede
Riding the wave of social conversations

Brands are just coming of age in the new collaborative economy. Like any teenager though, a lot of their actions at the moment are a bit awkward. Most of us learnt at some point that joining in on an existing conversation is much easier than starting your own by shouting until you get someone to pay attention. But to join in and be heard means being relevant and on code, and of course the ‘on code’ bit is what brands need to work out because it is constantly changing.

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From would to could: Ray Kroc, McDonaldisation and the case for cultural marketing

  • Opinion
  • March 27, 2017
  • Tim Gregory
From would to could: Ray Kroc, McDonaldisation and the case for cultural marketing

TRA brand strategist Tim Gregory goes back to McDonald's early days to see how its golden arches became a cultural symbol, and why there's a fundamental category-culture disconnect between the values and worldview of a significant and growing segment of Western society and the everyday business the fast food giant.

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