Toyota Netherlands features Dutch Winter Olympian, Ireen Wust, a long track all-round speed skater, to inspire in its latest campaign.
Marketing, advertising & media intelligence
Toyota’s latest campaign bandies around the slogan ‘New Zealand’s favourite car brand for 30 years’. But what does ‘favourite car brand’ mean, and on what basis can it make the claim?
Toyota and Saatchi & Saatchi have taken a look at what can go wrong when two things are alike in a campaign to promote its genuine parts.
In the wake of Emirates Team New Zealand's victory over Oracle Team USA, we take a look at the brand activity supporting the team on its way to the America's Cup.
Earlier this month, Toyota and Saatchi & Saatchi introduced Billie and her grandad whose playful relationship was set to give the enduring ‘Believe’ brand platform a new look. We revisit the pair to see what they’ve been up to since they pondered a robotic future world.
Toyota and Saatchi & Saatchi have taken a look into the future to see how far humans and technology have come—but it's not far enough according to the featured grandad.
Raise a glass to Subaru, Auckland Transport, Toyota, Holden and Tower.
Three cheers for ANZ, Trade Me, Heart of the City, Toyota and Realestate.co.nz.
It’s been over a decade since New Zealanders have ventured into the the Toyota Signature Class plant in Thames, but this week Saatchi & Saatchi is catching up with the workers for the next installment of the cars' journey.
HRV, DOC and Toyota, Monteith's and Z Energy deserve a round of applause this week.
Toyota and the Department of Conservation launched a campaign this week via Saatchi & Saatchi to get Kiwi kids away from their iPads and out into the wilderness to not only find joy in nature, but to get kids caring and thinking about the environment from a young age. PLUS: DOC’s partnership with environmentally unfriendly businesses and its questionable restructure.
In 2014, the Ford Ranger outsold the Toyota Hilux, ending the Japanese car brand’s 32-year run as the top-selling ute in New Zealand. And Ford has now gone on to show this wasn’t just a fluke by retaining its position at the top of the ute pile in 2015 and also outselling the Corolla. UPDATE: Toyota's general manager of new vehicle sales Steve Prangnell comments on the numbers.
There’s little room for self-doubt when on a race track travelling at speeds in excess of 200 kilometres an hour and Toyota is helping to support future kiwi drivers to possess that innate sense of belief in their own skill and ability.