articles tagged 'Toyota'

Commonwealth Games 2018: how advertisers are using serious stories and humour to build support for athletes

  • Advertising
  • April 10, 2018
  • StopPress Team
Commonwealth Games 2018: how advertisers are using serious stories and humour to build support for athletes

ANZ, Pak'nSave and Toyota have released ads to support the Kiwis at the 2018 Goldcoast Commonwealth Games.

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The Compendium: 6 April

  • PopPress
  • April 6, 2018
  • StopPress Team
The Compendium: 6 April

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Toyota launches 'Drive Happy Project' to redefine new car buying experience

  • Advertising
  • April 3, 2018
  • StopPress Team
Toyota launches 'Drive Happy Project' to redefine new car buying experience

Saatchi & Saatchi is working with Toyota to bring to life the 'Drive Happy Project' with a collection of animated monsters.

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...

Ads of the week: 3 April

  • TVC of the week
  • April 3, 2018
  • StopPress Team
Ads of the week: 3 April

Panasonic, Toyota and Wellington’s Regional Economic Development Agency show us how it's done.

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Toyota Netherlands showcase Dutch Olympians

  • PopPress
  • February 13, 2018
  • StopPress Team
Toyota Netherlands showcase Dutch Olympians

Toyota Netherlands features Dutch Winter Olympian, Ireen Wust, a long track all-round speed skater, to inspire in its latest campaign.

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voices

Toyota: New Zealand’s favourite car brand for 30 years, or is it?—UPDATED

  • Advertising
  • January 25, 2018
  • Findlay Buchanan
Toyota: New Zealand’s favourite car brand for 30 years, or is it?—UPDATED

Toyota’s latest campaign bandies around the slogan ‘New Zealand’s favourite car brand for 30 years’. But what does ‘favourite car brand’ mean, and on what basis can it make the claim?

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Ads of the Week: 23 January

  • TVC of the Week
  • January 23, 2018
  • StopPress Team
Ads of the Week: 23 January

Take a bow DB Breweries, Sanitarium and Toyota.

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Tante or tente? Toyota explores the danger in similarities

  • Advertising
  • December 12, 2017
  • StopPress Team
Tante or tente? Toyota explores the danger in similarities

Toyota and Saatchi & Saatchi have taken a look at what can go wrong when two things are alike in a campaign to promote its genuine parts.

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The brand support keeping Emirates Team New Zealand afloat—UPDATED

  • Advertising
  • June 28, 2017
  • StopPress Team
The brand support keeping Emirates Team New Zealand afloat—UPDATED

In the wake of Emirates Team New Zealand's victory over Oracle Team USA, we take a look at the brand activity supporting the team on its way to the America's Cup.

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Toyota's Billie and grandad continue the banter and Believe campaign

  • Advertising
  • March 27, 2017
  • StopPress Team
Toyota's Billie and grandad continue the banter and Believe campaign

Earlier this month, Toyota and Saatchi & Saatchi introduced Billie and her grandad whose playful relationship was set to give the enduring ‘Believe’ brand platform a new look. We revisit the pair to see what they’ve been up to since they pondered a robotic future world.

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Robots and driverless cars: Toyota shares its belief in a brighter future

  • Advertising
  • March 7, 2017
  • StopPress Team
Robots and driverless cars: Toyota shares its belief in a brighter future

Toyota and Saatchi & Saatchi have taken a look into the future to see how far humans and technology have come—but it's not far enough according to the featured grandad.

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Ads of the Week: 7 March

  • TVC of the Week
  • March 7, 2017
  • StopPress Team
Ads of the Week: 7 March

Take a bow Toyota, Oceania Healthcare and Pump.

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Ads of the Week: 24 January

  • TVC of the Week
  • January 24, 2017
  • StopPress Team
Ads of the Week: 24 January

Raise a glass to Subaru, Auckland Transport, Toyota, Holden and Tower.

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Ads of the Week: 12 July—UPDATED

  • TVC of the week
  • July 12, 2016
  • StopPress Team
Ads of the Week: 12 July—UPDATED

Three cheers for ANZ, Trade Me, Heart of the City, Toyota and Realestate.co.nz.

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Toyota and Saatchi revisit Thames for a new take on a classic campaign

  • Advertising
  • July 6, 2016
  • StopPress Team
Toyota and Saatchi revisit Thames for a new take on a classic campaign

It’s been over a decade since New Zealanders have ventured into the the Toyota Signature Class plant in Thames, but this week Saatchi & Saatchi is catching up with the workers for the next installment of the cars' journey.

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