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Dry July launch video by Toybox confronts the hangover in style
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What makes people do Dry July? Screaming headaches and lowered IQ, greasy breakfasts with two days’ worth of calories, smartphone picture evidence of bad nudity ….and maybe even a goat inexplicably resident in the kitchen? Or is it because they want to see what they could achieve without a hangover?
Toybox, Clemenger BBDO and many freelancers have created the mesmerizing animation for the 2014 Dry July launch video.