Browsing: Tower Insurance

News
Twenty gets a slice of Tower’s business
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Tower Insurance has a new agency for data-driven marketing in Twenty, which, since the beginning of the month, has been working on the insurer’s data, data insights, customer strategy and direct-to-consumer acquisition marketing.

News
Tower’s new ad, featuring a bike-stealing penguin
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When I was about six (after sneakily watching one-too-many scary movies) I thought I could turn myself into a cool vampire with a special potion made out of potato chips and juice that had been left on a window sill overnight to gain extra “power”. Turns out old Raro and soggy chicken chips only makes you spew, yet I still had the confidence and imagination to try. And that’s the message this new ad by Tower is getting across by asking children the rather odd question: “What would you do if a penguin stole your bike?”

News
From generalisation to personalisation: Tower’s new app rewards drivers on individual performance
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Every time a GPS-connected vehicle drives down the road, data related to the speed, route and habits of the driver can be recorded. And while most of this information might seem arbitrary, Tower has just released an app that uses it to reward responsible drivers with reduced insurance premiums—thereby marking a shift from the generalisations traditionally used to determine the amount to be paid.

News
Tower assumes the role of a lighthouse keeper, promises to watch over Kiwis—UPDATED
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.99’s latest TV spot for Tower invokes the nautical metaphor of a lighthouse keeper to illustrate that the insurance giant is always looking out for its clients. Throughout the 45-second TVC, the bearded protagonist draws a parallel between lighthouse keepers and Tower, in the sense that both are “always on watch” and have wisdom on “how to avoid danger and how to put things right.” Updated with 2013 ad spend figures for insurance companies.