articles tagged 'Tourism NZ'

Movings|Shakings: 22 May

  • Movings/Shakings, brought to you by Marsden Inch
  • May 22, 2015
  • StopPress Team
Movings|Shakings: 22 May

News from Fairfax, Tourism New Zealand, Marketo, Film Construction, TVNZ, Colenso BBDO, Exposure, Pure SEO and Countdown.

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New Zealand's movie star good looks shown off once again

  • PopPress
  • March 26, 2015
  • StopPress Team
New Zealand's movie star good looks shown off once again

Despite a rocky start and questions over commercial influence on the government, the $10 million strategic marketing partnership between Warner Bros and Tourism New Zealand (with Air New Zealand also along for the ride) seems to have done the business, with The Hobbit trilogy—and the Lord of the Rings movies before it—getting the country into the minds of numerous foreign moviegoers and helping to increase the number of visitors to our shores. But we could always do with a few more, so it's released the third and final instalment of its 'Home of Middle-earth' series.

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Movings|Shakings: 25 February

  • Movings/Shakings, brought to you by Marsden Inch
  • February 25, 2014
  • StopPress Team
Movings|Shakings: 25 February

The corporate wheel continues to turn this week at Foodstuffs, Tourism NZ, BMW, Pursuit PR, LiveSport, Ubiquity, Image Centre and the Vodafone Warriors.

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A question of purity

  • Marketing
  • June 7, 2013
  • Wayne Linklater
A question of purity

Peter Nuttall thinks New Zealand is playing a game of risk with its 100% Pure brand and believes it is bordering on greenwash. Wayne Linklater explains.

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Designworks and Assignment get nod for creative phase of The New Zealand Story

  • Marketing
  • May 23, 2013
  • Ben Fahy
Designworks and Assignment get nod for creative phase of The New Zealand Story

There were a few terse words directed at Tourism New Zealand, New Zealand Trade and Enterprise and Education New Zealand from the creative community last year when Principals, a largely Aussie-based design shop with a small presence in New Zealand, was appointed to tell the New Zealand Story. But the next phase—creative development—has gone to the (admittedly STW-owned) local combination of Designworks and Assignment.

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Horse's Mouth: Andy Blood

  • Advertising
  • February 26, 2013
  • StopPress Team
Horse's Mouth: Andy Blood

After nine years at TBWA\, Andy Blood, one of the industry’s most awarded, respected and well-liked creative directors, is handing the reins to Toby Talbot. How’s that for disruption.

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TVCs of the Week: 28 August

  • TVC
  • August 28, 2012
  • Ben Fahy
TVCs of the Week: 28 August

Another bumper edition of TVCs of the Week, with Tourism New Zealand, Unitec, AUT, Lotto, Telecom and Pak 'n' Save making it on to the (extended) dais.

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Kiwi e-heroes go huntin' for Webby votes—UPDATED

  • Advertising
  • April 24, 2012
  • Ben Fahy
Kiwi e-heroes go huntin' for Webby votes—UPDATED

The Webby Awards aim to honour general internet awesomeness, and fighting it out for gongs with big global beasts like Facebook, YouTube and Pinterest are local hopes Shift for Tourism New Zealand, Resn for Toyota's Camry Effect, Xero and DDB/Rapp Tribal for McDonald's. And they need your votes. 

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Contagion's Stories beat Stuff gets the young'uns clicking

  • Advertising
  • February 22, 2012
  • Ben Fahy
Contagion's Stories beat Stuff gets the young'uns clicking

15-29 year olds make up 25 percent of New Zealand's total visitors. And while they may not spend as much as the older folk, they stay here for a longer and are an important chunk of revenue for the industry. Due to a combination of new, exciting and probably cheaper destinations coming into fashion and a lack of activity directed at the youth market over the years, New Zealand has fallen off the radar slightly for this demographic, but Stories Beat Stuff, a digital campaign launched by Contagion last year that asks potential travellers to give something up in exchange for a trip to New Zealand, is helping to change that.

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Oh Snapr! Kiwi app set to kick off 'the world's biggest photo fight'

  • Digital
  • September 21, 2011
  • Ben Fahy
Oh Snapr! Kiwi app set to kick off 'the world's biggest photo fight'

Snapr, a Kiwi-conceived free photo sharing and geo-tagging app has made a bit of name for itself after being given some cash by New Zealand Trade and Enterprise, endorsed by Microsoft and used to show the glamour shots during New Zealand Fashion Week. Now it's added a dose of the digital marketing term du jour—gamification—to the recipe with a photo sharing game called Capture the Flag that's captured the attention of some major Kiwi brands. 

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CAANZ marcommers choose ten of the best

  • Marketing
  • November 22, 2010
  • Josh Gale
CAANZ marcommers choose ten of the best

The Yellow Treehouse and Tourism New Zealand's Giant Rugby Ball campaigns have been identified by the CAANZ Marcomms Leadership Group as two of ten examples from around the world that best show the value of PR and experiential marketing as part of the marcomms arsenal.

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