articles tagged 'Tourism New Zealand'

Tourism New Zealand hands evolution of '100% Pure' brand to Special Group

  • Advertising
  • June 29, 2018
  • Erin McKenzie
Tourism New Zealand hands evolution of '100% Pure' brand to Special Group

Special Group will soon be stamping its mark on the ‘100% Pure New Zealand' campaign after Tourism New Zealand appointed the agency to work on the project.

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Ads of the Week: 11 July

  • TVC of the Week
  • July 11, 2017
  • StopPress Team
Ads of the Week: 11 July

Hats off to Tourism New Zealand, ASB and Fonterra.

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Tourism New Zealand targets travellers keen to turn their dreams into a reality

  • Advertising
  • July 7, 2017
  • StopPress Team
Tourism New Zealand targets travellers keen to turn their dreams into a reality

Tourism New Zealand has kicked off the first campaign of a four-year strategy to target a greater array of visitors into more of New Zealand’s regions and encourage off-peak travel by tapping into audiences’ holiday dreams.

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...

Local brands suspend advertising on YouTube

  • Advertising
  • April 7, 2017
  • StopPress Team
Local brands suspend advertising on YouTube

As YouTube's brand safety concerns continue to come to light, Holden, Vodafone and Tourism New Zealand have suspended advertising on the video-sharing website, with MediaWorks and FCB weighing in on the debate.

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Movings/Shakings: 17 January

  • Movings/Shakings, brought to you by Marsden Inch
  • January 17, 2017
  • StopPress Team
Movings/Shakings: 17 January

Industry happenings over the holiday period at Tourism New Zealand, 99, MediaWorks, CricHQ, IPSOS, Finch and Vena.

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voices

Kevin Bowler trades Tourism New Zealand for Frucor

  • Movings/Shakings, brought to you by Marsden Inch
  • August 9, 2016
  • StopPress Team
Kevin Bowler trades Tourism New Zealand for Frucor
Greg Bowker

Today, Tourism New Zealand announced the resignation of CEO Kevin Bowler, who will move to Frucor to be its New Zealand CEO.

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Helloworld creates the globe's most social relay

  • Marketing
  • September 24, 2015
  • StopPress Team
Helloworld creates the globe's most social relay

Social media is being used in all kinds of creative ways to market these days. One of the latest initiatives is by Tourism New Zealand and travel group Helloworld which has created the world's first social media relay, through Instagram, in celebration of United Nations World Tourism Day.

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An unlikely partnership: Tourism NZ and Facebook unite to launch a global campaign

  • Marketing
  • July 27, 2015
  • StopPress Team
An unlikely partnership: Tourism NZ and Facebook unite to launch a global campaign

Tourism New Zealand has taken the unique approach of teaming up with Facebook and production company Symphony to create an online series for its latest campaign which follows the adventures of a young couple travelling around the country in a Kombi.

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'Unmistakably from this place': as the fantasy ends, Tourism New Zealand launches next iteration of 100% Pure

  • Marketing
  • May 15, 2015
  • StopPress Team
'Unmistakably from this place': as the fantasy ends, Tourism New Zealand launches next iteration of 100% Pure

16 years ago, the 100% Pure slogan was born (after being conceived by an Australian agency). And, despite a few naysayers pointing to the fact that it's not entirely true, it's widely recognised as one of the world's most successful tourism marketing campaigns. For the past three years, it's had a distinctly fantastical feel as part of the 100% Pure, 100% Middle Earth campaign, but rather than chuck it all out and start again, it's decided on an evolution, both in terms of the comms and the visual identity. PLUS: Andrew Fraser on Tourism New Zealand's growing digital focus.

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One trip, $4 million worth of advertising: Tourism New Zealand's social studies pay off—UPDATED

  • Social media
  • April 23, 2015
  • StopPress Team
One trip, $4 million worth of advertising: Tourism New Zealand's social studies pay off—UPDATED

Devin Graham, an American videographer who produces adventure and extreme sport videos under the name Devin Super Tramp, has become one of social media's biggest names, with more than 2.9 million YouTube subscribers and over 530 million total views. Tourism New Zealand got him to come for a visit and it ended up being the most successful social influencer work it has done to date.

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Tourism New Zealand takes to Instagram to attract Aussie skiers

  • Advertising
  • March 25, 2015
  • Damien Venuto
Tourism New Zealand takes to Instagram to attract Aussie skiers

For the third year running, Tourism New Zealand has reworked its 'more magic every day' campaign in a bid to attract Aussie skiers across the ditch for a winter holiday. The latest iteration of the ongoing campaign by Whybin\TBWA Sydney sees the Kiwi tourism body partner with Air New Zealand, Flight Centre, Instagram and the ski industry in New Zealand to drive holiday visitor numbers. And while Tourism New Zealand has previously collaborated with the other parties, this marks the first time that the organisation has partnered with Instagram to promote New Zealand through paid imagery and video content. PLUS: StopPress chats to Tourism New Zealand director of marketing Andrew Fraser about the organisation's digital strategy.

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Data dump: foreign objects

  • Data dump
  • December 5, 2014
  • StopPress Team
Data dump: foreign objects

There's plenty of discussion about whether the 100% Pure campaign has had its day and the country appears to be reaching peak Hobbit, but there's no doubt New Zealand's clever tourism marketing tactics over the years have done the business and attracted more tourists to these fine lands.

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Five teasings in one day: Tourism New Zealand lures young travellers with extreme quintuple treat

  • Marketing
  • September 23, 2014
  • Callum Sweeney
Five teasings in one day: Tourism New Zealand lures young travellers with extreme quintuple treat

Ever felt the urge to go for a casual skydive, snowboard, mountain bike, bungee and jet boat ride all in under an hour? Did you know that this was even possible? Well, a new video from Tourism New Zealand confirms it most definitely is.

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Touchcast to zjush up TNZ's digital brand asset platform

  • Digital
  • August 5, 2014
  • StopPress Team
Touchcast to zjush up TNZ's digital brand asset platform

Touchcast will work with Tourism New Zealand to zjush up TNZ’s digital brand asset management platform that helps all New Zealand's various tourism activities appear unceasingly epic to the world. TNZ has large image and footage libraries online that currently tourism industry businesses can apply to use, as long as it is used to promote New Zealand as a holiday destination, is mostly be distributed outside of New Zealand, and is not used in paid advertising. In the last year over 65,000 downloads were made from the system.

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Tourism New Zealand embraces the selfie craze with ski slope 'dronies'

  • Advertising
  • July 23, 2014
  • Skye Wishart
Tourism New Zealand embraces the selfie craze with ski slope 'dronies'

Adding to the avalanche of selfies, 'dronies' might soon be saturating the social media feeds of snow-goers, with a camera-equipped drone hitting the South Island ski slopes in Tourism New Zealand’s latest stunt.

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