articles tagged 'tourism'

Tourism Ticker, the tourism industry's latest source for news

  • Media
  • April 21, 2017
  • Jihee Junn
Tourism Ticker, the tourism industry's latest source for news

It’s a multi-billion-dollar industry attracting millions of backpackers, campers and coach tours every year, as well as employing thousands of New Zealanders to service it. So it’s a mystery as to why tourism doesn’t get the specialist news coverage it warrants. Luckily, two journalists are on the task with the launch of Tourism Ticker, a digital news site for New Zealand’s flourishing tourism industry.

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Destination Queenstown counts down to Spring

  • Advertising
  • July 27, 2016
  • StopPress Team
Destination Queenstown counts down to Spring

Destination Queenstown is counting down to spring in its new campaign, which encourages Australians to make the trip across the ditch by showing off the town's views and activities in an interactive campaign.

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Destination Queenstown uses pretty imagery and the promise of revitalisation to lure autumn visitors

  • Advertising
  • April 6, 2016
  • Holly Bagge
 Destination Queenstown uses pretty imagery and the promise of revitalisation to lure autumn visitors

Queenstown has long been considered the jewel in New Zealand’s tourism crown. Famous for its epic mountains, sparkling lake, winter sports and bountiful vineyards. Destination Queenstown has just launched its latest campaign, highlighting that the southern town is just as (if not more) beautiful in autumn through an image-heavy parallax created by Time Zone One, print and outdoor advertising via Queenstown agency Feast.

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Positively Wellington Tourism campaign shows Aussie entrepreneurs inspired by the capital

  • Advertising
  • November 18, 2015
  • StopPress Team
Positively Wellington Tourism campaign shows Aussie entrepreneurs inspired by the capital

Wellington Tourism is trying to catch the attention of Australians in Sydney and Melbourne through a new online campaign that features several well-known Aussie business people experiencing what the capital city has to offer. Developed in partnership by Tourism New Zealand, Positively Wellington Tourism (PWT) and Destination Marlborough, the three-part 'Inspired by Wellington' campaign, which was executed by Whybin\TBWA Sydney, is currently being rolled out via the Wellington Tourism website.

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'Unmistakably from this place': as the fantasy ends, Tourism New Zealand launches next iteration of 100% Pure

  • Marketing
  • May 15, 2015
  • StopPress Team
'Unmistakably from this place': as the fantasy ends, Tourism New Zealand launches next iteration of 100% Pure

16 years ago, the 100% Pure slogan was born (after being conceived by an Australian agency). And, despite a few naysayers pointing to the fact that it's not entirely true, it's widely recognised as one of the world's most successful tourism marketing campaigns. For the past three years, it's had a distinctly fantastical feel as part of the 100% Pure, 100% Middle Earth campaign, but rather than chuck it all out and start again, it's decided on an evolution, both in terms of the comms and the visual identity. PLUS: Andrew Fraser on Tourism New Zealand's growing digital focus.

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Clemenger, Touchcast and OMD seize the day for Wellington Tourism

  • Advertising
  • September 6, 2013
  • Amanda Sachtleben
Clemenger, Touchcast and OMD seize the day for Wellington Tourism

A new Positively Wellington Tourism campaign aims to sweep away perceptions of a blustery city where the chances of an enjoyable visit depend on the weather. The domestic marketing push shows off people and places: craft beer tasting at Garage Project; cheese buying at local food institution Moore Wilson's; fish and chips with the family at Oriental Bay; brunch at Maranui Cafe and more.

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New Zealand gets a $20 million marketing boost through new partnership, as Air New Zealand unveils new look

  • Marketing
  • June 13, 2013
  • Ben Fahy
New Zealand gets a $20 million marketing boost through new partnership, as Air New Zealand unveils new look

Airlines and tourism marketing entities go together like raspberry and Coke, and following some successful recent partnerships, Air New Zealand and Tourism New Zealand have upped the stakes, agreeing to a one-year, more than $20 million deal to promote travel to New Zealand, an increase of around 80 percent on the previous year. PLUS: Air New Zealand drops the blue in new livery.

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bcg2 looks to move Tonga up the Pacific ranks with first ever TV push

  • Marketing
  • May 17, 2013
  • Ben Fahy
bcg2 looks to move Tonga up the Pacific ranks with first ever TV push

When it comes to Pacific destinations, Tonga is a long way down the consideration list and has smaller visitor numbers than Fiji, Samoa, Rarotonga and Vanuatu, primarily because, unlike those countries, it has never really invested in promoting itself. But for the first time in its history, the Kingdom has taken to TV with a trans-Tasman campaign that aims to build on the 2012 launch of ‘the True South Pacific’ brand and show what its 176 islands can offer visitors.

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