Google has confirmed that New Zealand country manager Tony Keusgen has been replaced by Stephanie Davis.
Browsing: Tony Keusgen
Nomophobia is rife. And Google’s Tony Keusgen says the advent of mobile phones is changing the way we behave, so it’s critical that marketers consider the implications for their own brands.
Google has released the leaderboard of the ten ads that were the most popular among Kiwi viewers over the course of 2014. And this list, which is determined through an algorithm that factors in paid views, organic views and view rate (how much of a video people chose to watch), provides an interesting glimpse at some of the key viewing trends in the online space over the past year.
The IAB NZ has released its latest ad spend figures and, as would be expected, the amount spent on digital advertising has continued to grow, reaching a record $159 million in the third quarter of 2014, up 22 percent from the amount posted at the same time last year.
In the kitchens of L’éclair de Génie in Paris, creative brilliance is necessary, but is not by itself enough. Making the world’s best eclairs also requires careful planning, skilled judgement and a deep understanding of the medium. And the same is true of great ads, says Google’s Tony Keusgen.
When we spoke with Google’s country manager Tony Keusgen last year, he was openly beating the white coat marketing drum and said the New Zealand industry had a long way to go when it came to properly embracing evidence-based marketing. And he seems to have found an ally in that crusade in Vivaki, which has signed up for one of the biggest YouTube inventory deals in the company’s history on the back of a research project that looked at the prevalence of dual screening in New Zealand.
While New Zealand’s international awards hauls have earned it a reputation as a hotbed of advertising creativity, Google’s New Zealand country manager Tony Keusgen believes we’ve got a lot of work to do when it comes to digital marketing and he is on a mision to get Kiwi marketers using data to inform their decisions. So how important is search? How can YouTube being harnessed? And are Kiwi marketers prepared for the brewing mobile storm?