articles tagged 'Toby Morris'

Crafting the craft: illustrators use creative flair for beer

  • Marketing
  • January 26, 2016
  • Holly Bagge
Crafting the craft: illustrators use creative flair for beer
Credit: Toby Morris

Since the craft beer industry started booming over the past few years in New Zealand, we've seen some beautiful labels adorning supermarket shelves and bar taps. These labels are often less about trumpeting the brand and more about celebrating the distinctive personality of the beer, often expressed through creative illustrations and inventive names. We had a chat with The Wireless's Toby Morris about his experience illustrating for beer brands, and look into why illustration has become a popular promotional tool.

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From the newspaper to the computer screen: what are the benefits of online comics?

  • Design
  • September 3, 2015
  • Holly Bagge
From the newspaper to the computer screen: what are the benefits of online comics?

The rise of the digital has disrupted many aspects of life: from the way we research, to the way we contact one another, to the way we lock our houses. The disruption of newspapers and magazines is common knowledge, and this in turn has affected the way cartoonists work. Over the years the Sunday funnies page has had less space allocated to the funny and often thought-provoking illustrations and many cartoonists have headed over to the digital realm. One of these is Toby Morris, a cartoonist for RNZ and The Wireless. He tells us how his craft has changed, and how this isn’t such a bad thing. We also chat to fellow cartoonists award-winning Anna Crichton and long time cartoonist Brendon Boughen for their perspective.

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DDB mans the fort with triple treat

  • Advertising
  • June 8, 2012
  • StopPress Team
DDB mans the fort with triple treat

DDB may have a bit less work on with Wattie's, but it's getting geared up for the arrival of Westpac in about three months, and it's announced a few of the anticipated hires, with three experienced campaigners joining the team: art director Toby Morris, planning director Rupert Price and group account director Cath Bosson. 

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