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Movings/Shakings: 17 February

Movings/Shakings, brought to you by Marsden Inch
February 17, 2017
StopPress Team

Industry happenings at FCB, Saatchi & Saatchi, Chow Group Management Limited, Postr, Thrive PR and Flying Fish.

Business Director / Auckland / $130k
AucklandBusiness Director

Latest comments

NZWebGuy
From what I heard, both companies were missing the mark so probably a smart move. Interesting that UX, CX and ‘organisational design’ (whatever that is) are cited as a core pillar of the combined entity when neither were considered strong ...
Springload and Touchtech announce merger · 1 day, 1 hour ago
Ryan Ontario
Isn't the whole point of this article to parody exactly that? I.e. the idea that many in the industry don't know what they're doing, which leads to all the flashy/fishy practices described in the article?
How not to choose a creative agency · 1 day, 10 hours ago
Ok
Not wanted in that agency were you? Cheer up.
How not to choose a creative agency · 1 day, 11 hours ago
Embarrassing
Awful. Badly written, terribly made, no idea. I have no idea why you would PR this level of work.
From flashy office to cubbyhole: Suits gets New Zealand makeover · 1 day, 14 hours ago
Melvin
*onanism
How not to choose a creative agency · 2 days, 2 hours ago
Onerism
Agency Wnk. The cold hard experience of being agencyside provides an understanding that most staffers even C level ad-types have no clue what they're doing.
How not to choose a creative agency · 2 days, 2 hours ago

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TVC OF THE WEEK

Who’s it for: WorkSafe by Assignment Group.

Why we like it: Hilarious but serious, this ad from WorkSafe elicits both laughter and pensive thought as fictional commentators ‘Pat Silverwood’ and ‘Joe Munro’ give a play-by-play of workers actions. And while not all workplaces feature a pair of commentators armed with mics to make themselves heard, it's hoped the enjoyable campaign that will encourage Kiwis to ‘Use Your Mouth’ and speak up in the workplace.

Who’s it for: Icebreaker by Motion Sickness

Why we like it: Motion Sickness has blended storytelling with an ad in this beautifully shot video for Icebreaker. While the connection with Icebreaker isn't obvious from the start, as Riley Elliott's mulls over what makes him so passionate about sharks, we learn a lesson about facing and embracing fear—and it's one that suits the nature of the outdoor adventure brand.

Who’s it for: G.J. Gardner Homes by 99

Why we like it: Personalising a large company like G.J. Gardner Homes can be tough. But the company has done a nice job of giving local workers a face. Going from Queenstown to the Manawatu, franchisees speak about themselves, how they work and how they are involved with, and support, the local community around them. It's a good way to get to know those who are responsible for bringing to life the homes for G.J. customers.

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Movings/Shakings: 17 February

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