articles tagged 'The Spinoff'

Movings/Shakings: 23 January

  • Movings/Shakings, brought to you by Marsden Inch
  • January 23, 2018
  • StopPress Team
Movings/Shakings: 23 January

Industry happenings at The Spinoff, Big Mobile, Adshel NZ and The Sweet Shop.

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Te wiki o te reo Māori: how brands are giving a nod to the nation's mother tongue

  • Advertising
  • September 12, 2017
  • StopPress Team
 Te wiki o te reo Māori: how brands are giving a nod to the nation's mother tongue

In the 2013 census, 21.3 percent of the population identified themselves as being able to converse in Māori, continuing a downward trend for the language. Now, in an effort to keep the language alive for generations to come, local brands are marking Māori Language Week with some lessons.

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Why The Spinoff needs an app

  • Media
  • January 31, 2017
  • Erin McKenzie
Why The Spinoff needs an app

Last week, online magazine The Spinoff launched its new app, which has since seen nearly 700 downloads. And while introducing an app may seem a natural move in today's one-click-away society, editor and publisher Duncan Greive says the move was sparked by Facebook's algorithm changes. We talk to him about creating an alternative distribution channel and the decision to put a price on it.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Kiwibank projects its local message across the country

  • Advertising
  • November 1, 2016
  • Erin McKenzie
Kiwibank projects its local message across the country

Kiwibank is continuing to shed light on the importance of choosing a local bank, with the roll-out of a new 'It's ours, is it yours?' TVC, via Assignment Group, as well as a content marketing pop-up on The Spinoff.

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Spark bankrolls music section on The Spinoff

  • Media
  • October 28, 2016
  • StopPress Team
Spark bankrolls music section on The Spinoff

Spark today announced a partnership with online magazine The Spinoff, which will allow for the introduction of a new music section on the website from 1 November. PLUS: a traitor has been appointed to edit it.

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voices

The Spinoff just hired its first GM, here's why

  • Media
  • September 16, 2016
  • Holly Bagge
The Spinoff just hired its first GM, here's why
Photo: Brody Nelson

The Spinoff has had a lot to celebrate lately, having just blown out two candles, and now it’s hired its first general manager in Kerryanne Nelson. We chat to editor Duncan Greive about the hire and what this means for the team.

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The Spinoff, RNZ and Interest.co.nz conduct a few digital experiments

  • Media
  • July 28, 2016
  • Damien Venuto
The Spinoff, RNZ and Interest.co.nz conduct a few digital experiments

No one in the industry has found the perfect solution to consistently making money from online journalism, but this isn't due to a lack of trying. We look at three recent examples of the digital experimentation going on in the industry.

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Shower thoughts, Scout, The Spinoff and why big media struggles to launch new online media brands—UPDATED

  • Media
  • November 24, 2015
  • Ben Fahy
Shower thoughts, Scout, The Spinoff and why big media struggles to launch new online media brands—UPDATED

While showers can be vicious killers, water on the neck can also create moments of clarity, so it's generally worth the risk. And last night as I sat in the corner of the shower weeping, scrubbing myself down after another day spent working in trade media, I started thinking about Rachel Glucina—and, more generally, the folly of big media trying to get down with the internet kids.

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Cash for content: Duncan Greive on why paid-for journalism can be a win-win-win-win

  • Media
  • October 8, 2015
  • Duncan Greive
Cash for content: Duncan Greive on why paid-for journalism can be a win-win-win-win

Ahead of the upcoming CAANZ PresCom event on the commercialisation of content, The Spinoff's Duncan Greive gives his $0.02 on the matter and says that while there are some prickly ethical issues to deal with, brand-funded content offers a glimmer of hope for the craft of journalism and can work in everyone's favour when done well.

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The Spinoff spreads its editorial wings with new sections, new sponsors and new staff

  • Media
  • September 10, 2015
  • Ben Fahy
The Spinoff spreads its editorial wings with new sections, new sponsors and new staff

Back in May we sat down for a chat with Duncan Greive, founder, editor and publisher of The Spinoff, "a little TV website which has lately been nursing big dreams". He mentioned his dastardly plans to expand its editorial coverage and its network of sponsors. And he was confident the model "could end up being a good vehicle for a plurality of native advertisers". Now, as it celebrates its first birthday, he's taken a big step in that direction, launching five new sections—sports, books, politics, media and society—and hiring eight new staff to help fill them up.

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Inside: The Spinoff

  • Media
  • May 26, 2015
  • Ben Fahy
Inside: The Spinoff
Duncan Greive and Alex Casey

Whether it’s the dormant corporate blogs, the desolate Facebook/Tumblr/Pinterest pages or the media start-ups that kick off with a hiss and a roar, are temporarily fuelled by enthusiasm but end up falling over, the internet is littered with good intentions. But Duncan Greive, founder and editor of TV-obsessed website thespinoff.co.nz and Barkers' magazine 1972—is confident he’s found a model that works. And it’s all based around content marketing.

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