Browsing: The Radio Bureau

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Grooving On: TRB on radio’s enduring power
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Radio might be one of the oldest media channels around, but with over three million New Zealanders still tuning into the airwaves on a weekly basis, it continues to have a strong hold on the attention of today’s listeners. We chat to TRB general manager Peter Richardson about why radio is still grooving despite all the changes in media.

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Fully merged: MediaWorks fuses all its sales teams, strives for greater collaboration
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Until recently, advertising across MediaWorks’ various properties was sold by independent sales arms. And while this approach worked at a time when the lines between channels were clearly defined, it has become largely impracticable to a company that is already running integrated campaigns on major shows and is also on the verge of launching an ambitious cross-channel show fronted by Paul Henry. Since last May MediaWorks has been restructuring its sales teams, and the company’s head of revenue Liz Fraser and commerical director Paul Hancox believe they have now finalised a structure that is better suited to a landscape typified by blurred media lines.

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TRB restructure brings about additional staff changes—UPDATED
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In response to ongoing speculation about the future of The Radio Bureau, NZME and MediaWorks have released a joint statement saying that the future of the industry body “remains solid and secure”. Several sources in the industry have confirmed to StopPress that TRB will not be dissolved and that MediaWorks and NZME are working closely with the independent radio stations to re-shape the organisation to make to ensure it remains relevant in the media landscape. And this restructure has led to some additional staff changes. Update: TRB confirms three new appointments.

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Ogilvy pair’s odes to the fiver win ORCA honours
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Ogilvy’s Adam Barnes and Hywel James have taken out the March/April round of the new ORCA year after judges Karl Fleet (Campaign Palace), Lachlan McPherson (Publicis Mojo), Harriet Crampton (The Radio Network) and Chris Schofield (DDB) chose their KFC ads ‘Poor Old $5’ and ‘Ginga Note’ as the best of the bunch.

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Vote with your ears
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Last year's winner DraftFCB's Murray Watt

Voting for the 2012 People’s Choice Award is now open at The Radio Bureau (TRB). Last year, Murray Watt from DraftFCB took out both the Grande ORCA and the People’s Choice award. What happens this year is up to you.

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Of euphemisms and domestic violence: February ORCA winners span the advertising continuum
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February was the last month of the ORCA year and two very different ads came out on top. BCG2’s Chris Long and freelancer Martin Brown took the win with the euphemism-heavy ‘Ridiculously Refined’ ad for Jesters Pies. While at the other end of the spectrum, Sarah Litwin-Schmid and Emily Drake from Saatchi & Saatchi took the Merit for their powerful ‘Jane’ ad for Women’s Refuge.

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Latest radio survey shows everyone’s a winner—including radio
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The first Radio Industry Research Committee radio survey of 2011 has been released, with the Edge, Newstalk ZB and The Rock all claiming various number one station status. But, take away all the press release trickery and competitive gamesmanship and the the radio industry as a whole will be feeling pretty chuffed with a 5.1 percent increase in the number of humans tuning in to commercial radio since the last survey.

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The cup runneth over for Effie revellers
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The industry is gearing up for its Effie fest on Thursday night. And for those lucky/immensely talented enough to have made it through to the finals, as well as all the other tag alongs present for the festivities, there are plenty of extra-curricular activities on offer from the event sponsors, including the official post-awards shindig that’s being put on by The Radio Bureau (TRB) and New Zealand Post Targeted Communications’ slightly mysterious mobile-phone related tomfoolery.

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June ORCA dished out, second round of digi-award shouted about
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The months are obviously getting closer together: the May winners of the ORCA’s were announced last week as The Radio Bureau did a bit of catching up. And the June certificates have also been handed out, with Karl Fleet and Tom Paine from Colenso BBDO taking out the top prize for their V Pocket Rocket Campaign for Frucor. Feast your ears on the June winning effort here.

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Radio ORCAs ordible orsumness
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Suave winners/cocktail crooners Matt Simpkins and Kelly Lovelock of DraftFCB

The August winner of The Radio Bureau’s ORCA award are Matt Simpkins and Kelly Lovelock of DraftFCB for their 70th anniversary humour spot for the NZ Listener. Have a listen here.

All monthly winners have a chance to …