‘Change’ and ‘fragmentation’ are difficult words to avoid when discussing the past 10 years in adland and it’s not a challenge exclusive to the advertising itself. With creative and digital talent agency The Pond celebrating 10 years in business, we sat down with founder and talent director Leighton Howl to hear about how the recruitment business has fared since it first opened its doors and how its number of represented talent has grown from six to over 400 professionals.
Creative talent placement agency The Pond recently redesigned its website to make it fully compatible and responsive on iPads and iPhones—meaning that iOS users can now access their accounts on the go. The new website, which was designed by Wellington-based digital agency Heyday and serves largely as a creative matchmaking service, enables company owners to browse through the profiles of creatives to find someone suitable for a certain job.
ZO completes its management team, Clems chief financial officer heads for the rum, Y&R adds to its digital chops, Air New Zealand puts even more emphasis on the customer experience, Dita De Boni heads to PR, The Pond adds a digital heavyweight, Commando gets one back, Southern PR bolsters the line-up, On the Grill takes biscuit and Linda Clark returns to TV.
Mike Knowles gets a slice of Farrimond, Tangible bids adieu to Julian Andrews, digital agency Gladeye shifts from a budgie cage to an eagle's nest, CAANZ and The Sweet Shop announce their Young Lotuses, Audi and MIT share the love, Australasian promotional products don Bill Kestin takes up an international post, and say hello to our little friend, new Movings/Shakings sponsor The Pond.
Rod Vaughan joins the NBR, TVNZ announces Guyon Espiner's replacement for Q+A, fast Foxtrot means changes at Tango, Rochelle Weaver swaps bus shelters for banks, Martin Shanahan puts some new boots on at Tangible Media, The Pond continues to burst its banks, TradeMe trades up, mobile advertising network InMobi launches in New Zealand, the PR Shop adds to its Aussie arsenal, Tina McIntosh embraces the child within and Ben English takes over at Adobe.
Glenn Jameson has "been putting out fires his entire career and now wants to start some", Raydar's long serving creative director hands over the baton, James Coleman gets up early, ex APNer Greg Hornblow moves into real estate, and, fresh from swallowing Mitchells, Aegis launches a new innovation unit.
First there was award-winning copywriter Nigel Corbett. Then there was executive creative director Nigel Corbett. And now, having sold his shares in Auckland indie agency Sugar late last year, it’s now a case of roving creative director Nigel Corbett.
...as .99 snaffles an experienced Aussie campaigner as operations manager; APN Outdoor adds two more to the roster; Independent Liquor bolsters its marketing team with a new Boundary Road Brewery marketing manager; Adhub aims for digital world domination with three newbies; and The Pond adds its most experienced member yet to the freelance database.
Hark! This is the first exciting instalment of Moving/Shakings for 2011, and there have been a few staff profits and losses at the Marketing Association, Insight Creative, The Research Agency, AWARD, MTV and The Pond.
Five years after co-founding creative talent representation business The Pond, Sue Worthington has sold her shareholding and set up another small specialist creative agency, Indiego. And The Pondʼs other co-founder, Leighton Howl, has bought Worthington's half of the business (with a second silent investor) and is looking for further investment to fuel expansion of the Pond model into Australian and Asian markets.
Simon PoundHadleigh Averill
How is creative consultant agency The Pond gonna surf the social media wave? By launching a specialised social networking creative team for companies wishing to get profile in those hard-to-reach digital places.
Enter Simon Pound and Hadleigh Averill. Pound is a writer, director and self-confessed troublemaker ...