articles tagged 'The Edge'

The biggest battles from the radio survey

  • Media
  • May 5, 2017
  • StopPress Team
The biggest battles from the radio survey

Yesterday, the radio world stopped in its tracks for the release of another round of GFK survey results. Now, we take another look at the numbers by pairing off stations and shows to see who came out on top.

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

The Edge gets slapped with a pop of colour

  • Media
  • January 22, 2016
  • StopPress Team
The Edge gets slapped with a pop of colour

The Edge has had a facelift, with a bright new logo and brand refresh to better suit its modern position as a multi-platform brand. The move comes only a week after its parent company MediaWorks had its own revamp.

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Sounding off: The Edge's move from on-air to everywhere

  • Sponsored content
  • October 8, 2015
  • StopPress Team
Sounding off: The Edge's move from on-air to everywhere

As part of a content partnership with MediaWorks, we've asked a few of the company's programme directors about the performance of their brands, the state of radio and the importance of digital channels. And while The Edge dropped listeners in the latest survey, just like most of the other stations, it still has the biggest audience in all the land and it's betting big on the multiplatform approach. We had a yarn with Rodger Clamp about how it all comes together.

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voices

NZ brands jump on the Periscope bandwagon--UPDATED

  • June 25, 2015
  • Holly Bagge
NZ brands jump on the Periscope bandwagon--UPDATED

Live streaming app Periscope is relatively new on the scene, but already some big brands are finding creative ways to use the platform to market themselves. After finding some good examples of brands using it abroad we’ve had a hunt around for some New Zealand examples, and the feedback so far is promising. We also take a look at some of the dangers of live streaming and how the content is monitored.

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The Edge offers all-expenses paid trip to Rugby World Cup to two mates who exchange vows

  • Radio
  • August 14, 2014
  • Damien Venuto
The Edge offers all-expenses paid trip to Rugby World Cup to two mates who exchange vows

Earlier this week The Edge was revealed as the brand behind Love You Man, a campaign that will undoubtedly ruffle the feathers of those with slightly more conservative views on the act of marriage. With the confirmation of Jay-Jay, Mike and Dom’s involvement came the announcement that the campaign forms part of a competition that will award a trip to next year’s Rugby World Cup to a pair of best mates who take their friendship to the next level by exchanging vows.

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New Zealand Radio Awards: MediaWorks collects mountain of awards, TRN dominates talkback

  • Radio
  • May 9, 2014
  • Damien Venuto
New Zealand Radio Awards: MediaWorks collects mountain of awards, TRN dominates talkback

Although radio usually sits in the background while the in vogue content delivery mediums soak up the limelight, the last few weeks have bucked that trend and brought radio to the centre of a varied range of media discussions. And given that radio is currently attracting so much attention, it’s only fitting that the New Zealand Radio Awards last night celebrated the best talent among those who are often heard and rarely seen (although, this is changing). As was the case last year, MediaWorks again led the charge in terms of numbers by picking up a total of 29 gongs throughout the course of the night, followed by TRN with 15 and Radio New Zealand with nine.

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C4 to make way for The Edge TV—UPDATED

  • TV
  • April 10, 2014
  • StopPress Team
C4 to make way for The Edge TV—UPDATED

MediaWorks announced yesterday that it would be extending its radio brand The Edge onto television by launching a new TV channel on the Freeview and Sky platforms later this year. Described by The Edge programme director Leon Wratt as “radio with pictures on steroids,” the Edge TV will feature Jay-Jay Feeney, Mike Puru, Dom Harvey, Guy Williams, Sharyn Casey, Clint Roberts and other presenters on a daily basis. Updated with comments from MediaWorks group comms manager Rachel Lorimer and MediaWorks radio group programme director Andrew Szusterman.

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Guy Williams on offensive Tweets, being a craplebrity and Kobe jumping over an Aston Martin

  • Opinion
  • February 11, 2014
  • StopPress Team
Guy Williams on offensive Tweets, being a craplebrity and Kobe jumping over an Aston Martin

Although Guy Williams isn't actively involved in the advertising industry beyond appearing in the odd promo for one of his shows, his ability to consistently deliver a humorous message no matter which medium he is working in is something that many marketers and brands strive to do with their campaigns. So, in order to learn his secrets, we sent the lanky comedian a few questions.

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Movings/Shakings: 21 January

  • Movings/Shakings, brought to you by Marsden Inch
  • January 21, 2014
  • StopPress Team
Movings/Shakings: 21 January

Changes at Saatchi & Saatchi, Tourism Malaysia, Fairfax, The Edge and Hanmer Springs, new business for Sputnik and Pead PR, Fonterra's rumoured new sponsorship, RIP Richard Clark, kudos for Belowtheline and Award School returns.

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The Edge shows radio's social side

  • Social media
  • September 11, 2013
  • Rob MacGregor
The Edge shows radio's social side

The Edge FM is continuing its growth on social media with the announcement its Twitter account has been given the ever sought after ‘blue tick’. The ‘blue tick’, which verifies The Edge’s Twitter feed as an authentic handle, will deepen the radio station’s relationship with its fans and increase its reach, according to marketing manager Emily Hancox.

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All aboard the equality bandwagon

  • Social marketing
  • August 19, 2013
  • StopPress Team
All aboard the equality bandwagon

Now that same-sex marriage is legal in New Zealand, and the licenses have been signed, we round up the companies chasing that sweet pink money.

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