industry happenings at Val Morgan, Reckon, Motion Sickness, The Edge and Fish.
Marketing, advertising & media intelligence
Last night, New Zealand's radio royalty moved from behind the microphone to Auckland’s Shed 10 to celebrate the best of a platform that shows no sign of slowing down.
Yesterday, the radio world stopped in its tracks for the release of another round of GFK survey results. Now, we take another look at the numbers by pairing off stations and shows to see who came out on top.
The Edge has had a facelift, with a bright new logo and brand refresh to better suit its modern position as a multi-platform brand. The move comes only a week after its parent company MediaWorks had its own revamp.
As part of a content partnership with MediaWorks, we've asked a few of the company's programme directors about the performance of their brands, the state of radio and the importance of digital channels. And while The Edge dropped listeners in the latest survey, just like most of the other stations, it still has the biggest audience in all the land and it's betting big on the multiplatform approach. We had a yarn with Rodger Clamp about how it all comes together.
Live streaming app Periscope is relatively new on the scene, but already some big brands are finding creative ways to use the platform to market themselves. After finding some good examples of brands using it abroad we’ve had a hunt around for some New Zealand examples, and the feedback so far is promising. We also take a look at some of the dangers of live streaming and how the content is monitored.
Earlier this week The Edge was revealed as the brand behind Love You Man, a campaign that will undoubtedly ruffle the feathers of those with slightly more conservative views on the act of marriage. With the confirmation of Jay-Jay, Mike and Dom’s involvement came the announcement that the campaign forms part of a competition that will award a trip to next year’s Rugby World Cup to a pair of best mates who take their friendship to the next level by exchanging vows.
In a pair of videos unveiled at the Radio Rewired press conference, radio personalities are depicted spoofing various aspects of the industry in a classroom setting.
Although radio usually sits in the background while the in vogue content delivery mediums soak up the limelight, the last few weeks have bucked that trend and brought radio to the centre of a varied range of media discussions. And given that radio is currently attracting so much attention, it’s only fitting that the New Zealand Radio Awards last night celebrated the best talent among those who are often heard and rarely seen (although, this is changing). As was the case last year, MediaWorks again led the charge in terms of numbers by picking up a total of 29 gongs throughout the course of the night, followed by TRN with 15 and Radio New Zealand with nine.
MediaWorks announced yesterday that it would be extending its radio brand The Edge onto television by launching a new TV channel on the Freeview and Sky platforms later this year. Described by The Edge programme director Leon Wratt as “radio with pictures on steroids,” the Edge TV will feature Jay-Jay Feeney, Mike Puru, Dom Harvey, Guy Williams, Sharyn Casey, Clint Roberts and other presenters on a daily basis. Updated with comments from MediaWorks group comms manager Rachel Lorimer and MediaWorks radio group programme director Andrew Szusterman.
Although Guy Williams isn't actively involved in the advertising industry beyond appearing in the odd promo for one of his shows, his ability to consistently deliver a humorous message no matter which medium he is working in is something that many marketers and brands strive to do with their campaigns. So, in order to learn his secrets, we sent the lanky comedian a few questions.
Changes at Saatchi & Saatchi, Tourism Malaysia, Fairfax, The Edge and Hanmer Springs, new business for Sputnik and Pead PR, Fonterra's rumoured new sponsorship, RIP Richard Clark, kudos for Belowtheline and Award School returns.
Radio survey results mostly easy on the ears, TRB trumpets growth in multi-platform campaigns—UPDATED
The T2 radio survey results are out. And they present a mostly positive picture for radio year-on-year.
The Edge FM is continuing its growth on social media with the announcement its Twitter account has been given the ever sought after ‘blue tick’. The ‘blue tick’, which verifies The Edge’s Twitter feed as an authentic handle, will deepen the radio station’s relationship with its fans and increase its reach, according to marketing manager Emily Hancox.
Now that same-sex marriage is legal in New Zealand, and the licenses have been signed, we round up the companies chasing that sweet pink money.