Cord cutting pundits have predicted the death of ye olde television for years. And while few would argue with Merja Myllylahti’s 2017 AUT Journalism, Media and Democracy summary when she said commercial television broadcasting showed signs of distress, the six-month interim reports released by New Zealand television heavyweights TVNZ and Sky TV had some surprises. We check in with the media owners and the media agencies to break down the facts and the figures.
Marketing, advertising & media intelligence
Friday night show 7 Days is back on deck this week, and familiar comedy bastions Jeremy Corbett, Paul Ego and Dai Henwood have gone head-to-head to build up its return.
After choosing not to release advertising revenue figures last year, the Advertising Standards Authority has changed its methodology and released reports for 2015 and 2016 to show digital, in all forms, is where the growth is.
When Kiwi entrepreneur Robett Hollis found out that world number one women’s golfer Lydia Ko’s defence of her title in Christchurch was not being broadcast live on any local channels, he took things into his own hands and developed Switch TV, a social TV network powered through Snapchat. And he's now looking for a partner to take this idea even further.