articles tagged 'telco'

What makes a good brand partnership? Spark's experience

  • Marketing
  • March 24, 2016
  • Holly Bagge
What makes a good brand partnership? Spark's experience

Finding commercial partners is a cost-effective way to reach a wider, or desired audience. When a brand pairing works well, it can garner great results and high engagement. But what makes a good partnership? One brand that has paired wisely and has the results to show for it is Spark. Spark’s general manager of marketing Clive Ormerod talks us through some of the thinking behind its brand alignments.

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We grammin'—and Spark wants to gram it with you

  • Marketing
  • January 12, 2016
  • Holly Bagge
We grammin'—and Spark wants to gram it with you

Spark is continuing to utilise its younger, cooler post-rebrand persona by venturing into target market territory. Its most recent effort is its summer Instagram campaign, developed with its PR agency Sherson Willis, which rewards the most creative fans with credit (or as Spark calls it, 'social currency') if they capture and share Instagram shots (based on trending images on the platform) with the correct hashtag. And halfway through the campaign, the telco has already given away thousands of dollars of credit, increased sign ups and seen a growth in its Instagram following.

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Vodafone facilitates a game of chess, builds on the 'life's better together' platform

  • Advertising
  • September 23, 2015
  • StopPress Team
Vodafone facilitates a game of chess, builds on the 'life's better together' platform

Earlier this year, Vodafone changed creative direction with the introduction of an adorable porcine character named Piggy Sue, whose heartfelt story relayed the point that point that 'life's better together'. And now, the red telco has built on the positioning with a new ad that shows the value of mobile technology in keeping people connected through a brief story about a grandfather playing a game of chess with his grandson.

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1 + 1 = you should switch to our network: 2degrees uses a comparative calculator to court consumers

  • Advertising
  • August 13, 2015
  • StopPress Team
1 + 1 = you should switch to our network: 2degrees uses a comparative calculator to court consumers

Calculators are useful things. Or perhaps they were useful things before smartphones came along and made them somewhat redundant (unless you pursue a study/career in maths or science, are in highschool or want to write ‘80085’ or '55378008' into the device). But 2degrees is proving other kinds of calculators can be useful, and it’s used its own one which it says reveals Kiwis are paying too much for their mobile, with millions more dollars in savings possible if they make the switch to a different provider aka 2degrees.

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voices

2degrees poised to offer bundled packages and strike up content partnerships following Snap acquisition

  • Telecommunications
  • March 24, 2015
  • Damien Venuto
2degrees poised to offer bundled packages and strike up content partnerships following Snap acquisition

Yesterday, it was widely reported that 2degrees had acquired internet service provider Snap for an amount speculated to be between $26 million and $30 million, making it possible for the telco to offer a service that had long been absent from its offering. StopPress chatted to chief marketing officer Malcolm Phillipps about what this means for the company.

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All aboard for the telco tell-all

  • Sponsor post
  • June 6, 2014
  • StopPress Team
All aboard for the telco tell-all

Today’s consumers are fickle. It’s becoming harder to find loyal customers who won’t jump ship at the sight of a sweeter deal. They demand more for less, and are more willing than ever to shop around rather than sticking with a ‘preferred’ brand or provider. The telco industry knows this better than most. And you can find out how some of the country's biggest players are dealing with it, differentiating themselves and inspiring customer loyalty and at the MA's next Knowledge Bites event on Tuesday.

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From blog to brand: Mauricio Freitas (Geekzone)

  • Blog to brand
  • March 24, 2014
  • StopPress Team
From blog to brand: Mauricio Freitas (Geekzone)

In this series, we talk to Kiwi keyboard tappers that have managed to shift from the personal realm of blogging to create online media brands that are widely read (and in some cases profitable). In this segment, we chat to Mauricio Freitas, the founder of Geekzone.

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Telecom crowdsources modem design in olive branch to geek community

  • Technology
  • May 28, 2013
  • Sim Ahmed
Telecom crowdsources modem design in olive branch to geek community

The community of tech aficionados who participate on the Geekzone forums are some of the harshest critics of Telecom. It's interesting to see then the country's largest telco tap into this pool of switched on geeks to help design a new consumer modem it plans to sell to the wider New Zealand.

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Telecom confirms up to 1230 jobs to be axed – UPDATED

  • Telecommunications
  • March 28, 2013
  • Sim Ahmed
Telecom confirms up to 1230 jobs to be axed – UPDATED

Between 930 and 1230 jobs will be cut at Telecom in a round of cost cutting measures, the company has announced to the New Zealand Stock Exchange. This may be a "necessary evil" for a top heavy company with more than 2870 staff earning six-figure salaries.

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Vodafone launches 4G in New Zealand

  • Telecommunications
  • February 28, 2013
  • Sim Ahmed
Vodafone launches 4G in New Zealand

Vodafone launches 4G internet in New Zealand, leaving Telecom looking rather silly with its 100-person trials. Includes new TVC featuring Boy star James Rolleston, and a time-travelling DeLorean.

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