articles tagged 'technology'
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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Cloudy with a chance of a tequila

  • PopPress
  • March 27, 2017
  • StopPress Team
Cloudy with a chance of a tequila

As Germany fights off the last of its dreary winter season, Mexico is looking to spice up those spontaneous bouts of rain with a storm cloud full of its national delight.

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voices

'Sounds like a game changer': Brendan Boughen pledges to publish a book of technology-themed cartoons

  • Media
  • July 1, 2016
  • Holly Bagge
'Sounds like a game changer': Brendan Boughen pledges to publish a book of technology-themed cartoons

We’ve had a couple of stories recently about the extracurricular creative pursuits of people in the ad industry. So we thought it only fitting to cover those of Brendan Boughen, a Microsoft PR aficionado by day, cartoonist named Jim by night, who’s on the home stretch of his Pledge Me campaign to fund a book of cartoons and writing about people’s obsession with technology.

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Marketing tech company Squiz expands into Auckland, looks to bring marketing and IT closer together

  • Tech
  • April 15, 2016
  • Erin McKenzie
Marketing tech company Squiz expands into Auckland, looks to bring marketing and IT closer together

Australian-owned marketing technology company Squiz has recently expanded in New Zealand, adding an Auckland office to its pre-existing Wellington base. Upon the move, we talked to New Zealand managing director Patrick Fitzgerald about the changing landscape of marketing technology, how the lines are blurring between marketing and IT departments and what the technology developers are doing to help.

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Spark’s ‘North Star’ brings its vision of the future to life, as NZME embarks on one of its biggest branded content projects yet

  • Media
  • December 8, 2015
  • Ben Fahy
Spark’s ‘North Star’ brings its vision of the future to life, as NZME embarks on one of its biggest branded content projects yet

Visions of the future are fertile territory for psychics, science fiction writers and highly paid consultants. And as Spark attempts to move from dumb pipes to digital services, it’s joined in the fun and created Spark Life 2025 to show what life might be like ten years from now. And NZME has helped bring its vision to life online. PLUS: Branded content advice from a master of the art, Time Inc's Melanie Deziel.

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Valspar weaves its brand through Sunday magazine—UPDATED

  • Media
  • October 7, 2015
  • Damien Venuto
Valspar weaves its brand through Sunday magazine—UPDATED

In addition to performing a cameo on TVNZ show Reno Rumble and taking over the Herald homepage with an interactive ad, Kevin and Donna also made an appearance in Sunday magazine as part of an execution that saw the Valspar brand integrated across numerous pages.

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Virtual reality: should brands be first to the punch or is it better to wait and (virtually) see?

  • Technology
  • October 7, 2015
  • Holly Bagge
Virtual reality: should brands be first to the punch or is it better to wait and (virtually) see?

There has been a lot of talk and hype about virtual reality in recent times. And just in the past month we’ve had a few sets of cardboard virtual reality goggles sent to the office from PR companies, which shows it’s very much in the public consciousness. One brand, which jumped onto the VR trend early in a marketing capacity, is Contiki. We had a chat to Contiki’s global CEO Casper Urhammer to find out more about the travel brand’s use of it. PLUS: with the amount of research and development going into virtual reality, is it better to wait?

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Swipe for a job

  • PopPress
  • September 10, 2015
  • StopPress Team
Swipe for a job

SelfieJobs, a Stockholm-based startup, is shaking up the recruitment industry with an app that approaches recruitment and job hunting in much the same way that millennials are going about dating. The app requires users to pitch a 22-second pitch video and then swipe through available jobs in their region.

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