articles tagged 'technology'

Cut life admin and your customers will love you

  • Voices
  • February 16, 2018
  • Kate De Marco
Cut life admin and your customers will love you

Increasingly, experiences that’ll win customers’ favour will be the ones where businesses can reduce their mental load. Kate De Marco, senior CRM Planner at Track, takes a look at what brands can do to earn attention in consumers' busy lives.

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You are your own content

  • Voices
  • February 12, 2018
  • Ben Morgan
You are your own content

Accenture Interactive’s Ben Morgan takes a look at how Kiwis are increasingly using their devices for everyday activities, and how organisations can keep up with the demand for content.

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Finding humanity in the machines

  • Voices
  • September 18, 2017
  • Antonia Mann
Finding humanity in the machines
(Taken from a conversation with 1960s AI therapist Eliza)

Humans have been talking to chatbots since the 1960s, but the tech has never been closer to going mainstream than it is now. TRA cultural strategist Antonia Mann considers what this means at a time when customer-centricity has become the buzzword of the day.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media

topics
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

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Xero's Rod Drury talks equality, marketing, and building a sustainable business

  • Marketing
  • July 7, 2017
  • Ben Mack
Xero's Rod Drury talks equality, marketing, and building a sustainable business

Xero's CEO shares what he's learned about building a global company and how tech can be used to promote equality.

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Wearables: not just for gym bunnies

  • Voices
  • May 24, 2017
  • Ben Rose
Wearables: not just for gym bunnies
The Halo Sport

Some wearables will last while others won't. NIB's Ben Rose looks at a few examples that might just go the distance and crack the holy grail of wearable tech.

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voices

Cloudy with a chance of a tequila

  • PopPress
  • March 27, 2017
  • StopPress Team
Cloudy with a chance of a tequila

As Germany fights off the last of its dreary winter season, Mexico is looking to spice up those spontaneous bouts of rain with a storm cloud full of its national delight.

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Experiential marketing agency Because opens shop in New Zealand

  • Marketing
  • February 10, 2017
  • StopPress Team
Experiential marketing agency Because opens shop in New Zealand

After launching in Australia more than five years ago, global experiential marketing agency Because has landed on New Zealand shores.

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Sidekicker uses tech to offer a temporary solution to a temporary problem

  • Tech
  • September 13, 2016
  • Ben Mack
Sidekicker uses tech to offer a temporary solution to a temporary problem

An app, still in its infancy, called Sidekicker is looking to use technology to well and truly disrupt the temping industry. Here's its story.

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How ethical are those toe socks? Well, there's an app for that

  • Tech
  • August 24, 2016
  • Elly Strang
How ethical are those toe socks? Well, there's an app for that

An ethical fashion rating app was launched yesterday, dubbed Good On You, which is free for Kiwis to download and provides a way for consumers to see how fashion brands in New Zealand stack up in regard to ethical practices.

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'Sounds like a game changer': Brendan Boughen pledges to publish a book of technology-themed cartoons

  • Media
  • July 1, 2016
  • Holly Bagge
'Sounds like a game changer': Brendan Boughen pledges to publish a book of technology-themed cartoons

We’ve had a couple of stories recently about the extracurricular creative pursuits of people in the ad industry. So we thought it only fitting to cover those of Brendan Boughen, a Microsoft PR aficionado by day, cartoonist named Jim by night, who’s on the home stretch of his Pledge Me campaign to fund a book of cartoons and writing about people’s obsession with technology.

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'Reputation is built on trust and a focus on the customer relationship' says Mark Cameron

  • Opinion
  • May 4, 2016
  • Mark Cameron
'Reputation is built on trust and a focus on the customer relationship' says Mark Cameron

The story of a thieving taxi driver and an accommodating Uber driver help paint a picture as to why W3 Digital’s Mark Cameron believes that in the face of technological disruption, the best way for a business to stand out from its competition is to deliver an outstanding and integrated customer experience.

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Marketing tech company Squiz expands into Auckland, looks to bring marketing and IT closer together

  • Tech
  • April 15, 2016
  • Erin McKenzie
Marketing tech company Squiz expands into Auckland, looks to bring marketing and IT closer together

Australian-owned marketing technology company Squiz has recently expanded in New Zealand, adding an Auckland office to its pre-existing Wellington base. Upon the move, we talked to New Zealand managing director Patrick Fitzgerald about the changing landscape of marketing technology, how the lines are blurring between marketing and IT departments and what the technology developers are doing to help.

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Are humans the cats of the future?

  • Opinion
  • March 4, 2016
  • Dan West
Are humans the cats of the future?

FCB digital strategy director Dan West believes our love affair with AI might lead to a very banal existence for humans.

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Spark’s ‘North Star’ brings its vision of the future to life, as NZME embarks on one of its biggest branded content projects yet

  • Media
  • December 8, 2015
  • Ben Fahy
Spark’s ‘North Star’ brings its vision of the future to life, as NZME embarks on one of its biggest branded content projects yet

Visions of the future are fertile territory for psychics, science fiction writers and highly paid consultants. And as Spark attempts to move from dumb pipes to digital services, it’s joined in the fun and created Spark Life 2025 to show what life might be like ten years from now. And NZME has helped bring its vision to life online. PLUS: Branded content advice from a master of the art, Time Inc's Melanie Deziel.

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Valspar weaves its brand through Sunday magazine—UPDATED

  • Media
  • October 7, 2015
  • Damien Venuto
Valspar weaves its brand through Sunday magazine—UPDATED

In addition to performing a cameo on TVNZ show Reno Rumble and taking over the Herald homepage with an interactive ad, Kevin and Donna also made an appearance in Sunday magazine as part of an execution that saw the Valspar brand integrated across numerous pages.

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