This week Woodstock, Vodafone and AMI get creative to announce a shift in direction.
Marketing, advertising & media intelligence
When Boundary Road Brewery (BRB) re-launched its Chocolate Moose Chocolate Porter, it didn't want the announcement to go unnoticed with a simple social media post, so it turned to TBWA and Robbers Dog to bring back the moose with an epic journey.
The All Blacks may be preparing for the upcoming Lions tour but that's not stopped them playing the hero in the streets of Tokyo for an AIG Japan ‘#TackleTheRisk’ campaign.
Glitter, sparkle, colour and sound took centre stage at this weekend's Pride Festival in Auckland, and as an extension of its #HoldTight campaign launched earlier this month, ANZ debuted its light-up wristbands powered by Near Field Communication (NFC) technology.
Che Tamahori has called a day on his 21-year stint in his career by leaving the Digital Arts Network (DAN) to take up the role of general manager of user experience at Air New Zealand.
ANZ has been a major supporter of the LGBTI (lesbian, gay, bisexual, transgender and intersex) community over the last few years, most notably through the highly awarded 'GAYTM' campaign in 2015 and 2016 as well as its continued sponsorship of the Sydney Gay and Lesbian Mardi Gras and Auckland Pride Festival. Now, the bank is further concretising its commitment to the cause with a new spot drawing attention to the discomfort LGBTI couples often feel when holding hands in public.
TBWA is stripping everything right back as it launches Long White Vodka's 'Lovers of Less' positioning. The new creative campaign, originally launched online over Labour Weekend, features a protagonist performing a monologue railing against the expectations in her life and championing simplicity.
Catherine Harris, currently at Saatchi & Saatchi Sydney, will cross the ditch to take on the role of managing director at TBWA Auckland in December. StopPress understands that current TBWA Auckland chief executive Andrew Scott will be leaving the agency to make way for Harris. UPDATE: Scott to start new agency in Auckland.
ANZ has launched its Apple Pay method in New Zealand with a dramatic new campaign co-created by the TBWA teams in New Zealand and Australia.
Raise a glass to The Salvation Army, Holden New Zealand and Cigna New Zealand.
The Salvation Army launched a campaign today dubbed ‘The Unexpected Homeless’ via NZME and TBWA, leaving NZ Herald browsers struggling to find their way back ‘home’.
As visitors flocked to an exhibition, which displayed over-sized sculptures of hyper-real human beings, one boy looking downcast on the street was barely noticed, but this quickly changed.
The fifth and final awards ceremony for the 62nd Cannes Lions International Festival of Creativity 2015 concluded in the weekend with Clemenger BBDO and Cirkus Auckland taking home a gold and a bronze.