Tomorrow, Bay of Plenty music fans will get a new sound to feast their ears on as The Station goes to air on 105.4FM. Not only is it a new station, it’ll feature new music and is structured around new radio ideology. We speak to Founder Grant Hislop about where it all started, launching artists, local music and reconstructed formats.
As it gets set to host the leather-clad man with the big voice and a penchant for very long songs, otherwise known as Meatloaf, the Bay of Plenty’s largest venue Baypark has unveiled a new branding effort that comes complete with a pun. The rebrand features a new and much more colourful logo carrying the new strap line: ‘Where there’s plenty going on’.
Local brand and marketing company Tuskany Agency last week unveiled its new vision and strategy for downtown Tauranga, including a new logo (which at first glance seems reminisce of the Microsoft logo) and the positioning statement: “Locals. Love it!”. But when it comes to the actual logo and slogan itself —as seems to be the inevitable case in almost every brand redesign— not everyone actually loves it.
Much like logos, slogans are one of the most accessible parts of the marketing process, which means the general public often feels compelled to pass judgment on them. At StopPress we have an unashamedly unhealthy obsession with town slogans and spend most nights and some weekends devising new ones (for example, Christchurch: Unexpectedly Dangerous). Judging by the response we usually get when we ask our readers to come up with slogans, the marcomms community likes to have a bit of fun with them too. So we got fairly excited when we saw the local Tauranga newspaper had started a campaign to come up with a new slogan for the town in time for the Rugby World Cup, simply because it didn’t have one and obviously felt like it was missing out.