Gladeye has won big for its collaboration with Huff Post Highline to deliver FML; an interactive new age form of digital story-telling. The Kiwi digital agency has pipped finalists New York Times, National Geographic and ESPN to accept awards for Web Feature Design, Web Animation, and Innovative Practice at the 53rd Annual American Society of Publication Designers Awards gala in New York. It’s one of the many polarising stories Gladeye has collaborated on including America’s Most Admired Lawbreaker, Out Here, No One Can Hear You Scream and Four Quitters Walk Into a Bar, to name a few. We sit down with the brains of the business, founder and creative director Tarver Graham, to hear about how Gladeye is transforming news stories from across the globe.
Marketing, advertising & media intelligence
Gladeye CEO Tarver Graham discusses what keeps him up at night as a part of a series in conjunction with Tech Futures Lab.
Radio New Zealand is taking the unusual step of going to its audience for suggestions for the redesign of its new website, something it says it's never done before. So does the strategy make sense? Or should it be focusing on user behaviour? PLUS: Te Papa's similar approach.
Whether it's the New York Times' oft-mentioned Snowfall, Bloomberg Businessweek's brilliant data visualisations, the story about the rise of Luis Surarez on ESPN, the custom features of Pitchfork, the clever comics of the two Tobys on The Wireless' and many more besides, digital media offers a big toolbox for storytellers. And local shop Gladeye has played a part in another impressive effort, helping to develop a 15-part online expose—or, as it's being called, “docuserial”—called 'The Miracle Industry' with Huffington Post Highline.
For many, it was disappointing to see the Auckland Harbour Bridge return to its standard gun-metal grey hue after 2degrees, Special Group and Gladeye added some colour—and musical interactivity—to the landmark during the seven week Play The Bridge campaign. And bringing "New Zealand's largest lightshow" to life was an impressive feat of digital production problem solving and creativity.
The new Slingshot website, designed by Gladeye, has rocketed its online conversions by an extraordinary 250 percent. This month the site won Best in Class in the global Interactive Media Awards. Spacing out the site, paring back the content, and liberal splashes of baby-pink, hot-pink and blush are all part of the success story.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Turn up on Friday afternoon at Gladeye's Parnell office and you're likely to get a sausage as part of its weekly all-staff barbecue. Turn up at any other time during the week and you're likely to get some of the best web design and digital thinking in the country. Founder and director Tarver Graham and account director Ben Glazewski talk turkey.
Two Auckland-based digital creative agencies have flown the Kiwi flag at the 2012 Communicator Awards, with Gladeye taking home three golds for Moa Beer, Collette Dinnigan and the agency’s own portfolio website as well as another two silvers, and Method Studios winning gold for a custom Xbox Kinect Game for Smith&Smith that was aimed at insurance brokers.
Mike Knowles gets a slice of Farrimond, Tangible bids adieu to Julian Andrews, digital agency Gladeye shifts from a budgie cage to an eagle's nest, CAANZ and The Sweet Shop announce their Young Lotuses, Audi and MIT share the love, Australasian promotional products don Bill Kestin takes up an international post, and say hello to our little friend, new Movings/Shakings sponsor The Pond.