articles tagged 'Tangible Media'
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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
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Year in Review: John Baker, Tangible Media

  • Year in Review
  • December 29, 2015
  • John Baker
Year in Review: John Baker, Tangible Media

Every year, stoppress asks players in the local industry for their reflections on the marketing year that was. Next up is the boss of Stoppress, Tangible Media chief executive John Baker.

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Food fight: Bauer and Tangible diverge on the paywall path

  • Media
  • September 22, 2015
  • Damien Venuto
Food fight: Bauer and Tangible diverge on the paywall path

With digital revenue still not measuring up to print losses and ad blockers becoming more common in the top-right corners of browsers, media owners increasingly have to reassess how they go about sustaining their online businesses. And over the last few weeks, Tangible Media and Bauer, two of the nation's biggest magazine publishers, illustrated there's no concrete rule applicable to doing this, with the pair taking divergent paths as they set about creating commercially sustainable online properties. We compare Dish's paywall strategy with Bauer's launch of the Food to Love brand.

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Fishing where the fish are: Tangible Media gives Idealog and NZ Fishing World a digital spruce up

  • Gratuitous self-promotion
  • October 9, 2014
  • Ben Fahy
Fishing where the fish are: Tangible Media gives Idealog and NZ Fishing World a digital spruce up

As many proponents of the magazine industry say, it's not about paper, it's about communities of interest. In many areas, those communities of interest—and many advertisers—are heading online to get their information and inspiration, so, with pressure on paid-for circulation, it's becoming more important for these titles to have a quality online presence. And two of Tangible Media's titles—Idealog and NZ Fishing World—have responded to those changes with redesigned, responsive websites.

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Movings|Shakings: 19 September

  • Movings/Shakings, brought to you by Marsden Inch
  • September 19, 2014
  • StopPress Team
Movings|Shakings: 19 September

Industry happenings at Snakk, TRN, MediaWorks, Maori TV, Mai FM, Tangible Media, Adshel, and MEA Mobile.

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Green Cross Health launches Living Well, becomes a publisher—UPDATED

  • Content marketing
  • July 23, 2014
  • Damien Venuto
Green Cross Health launches Living Well, becomes a publisher—UPDATED

Green Cross Health, which owns the Unichem and Life Pharmacy brands and has a range of other medical interests, has announced the launch of Living Well, an owned media channel that is being produced and published in partnership with Tangible Media. The first issue of the quarterly publication will be released in September 2014 and distributed by name to 100,000 households in the defined target market, which will be drawn from Green Cross Health’s loyalty programme. An additional 50,000 units will then also be distributed via the pharmacy conglomerate’s network (phase two of the project will also see digital and social elements introduced). PLUS: What are the legal rules that govern content marketing of products that make therapeutic claims? Updated with answers from Brook Milbank, the head of marketing at Green Cross Health.

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The colour of content: Resene continues down that owned media road with redesigned Habitat site

  • Media
  • July 9, 2014
  • Ben Fahy
The colour of content: Resene continues down that owned media road with redesigned Habitat site

It's no secret that brands are increasingly moving away from traditional forms of paid media in favour of other options like branded content, native advertising and owned media, with a recent PWC report in Australia showing 67 percent of marketers were shifting their spend from bought to owned channels and a quarter of marketers spent between 20 percent and 30 percent of their budget building their own media channels. But Resene has been ahead of the curve in this regard, with its twice-yearly magazine Habitat launching back in 2004. And it is continuing that evolution with the launch of a new responsive, content-rich website www.habitatbyresene.co.nz.

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