Browsing: Taika Waititi

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A sneak peek behind the curtain of Cure Kids’ viral charity/All Blacks supporters campaign via Augusto—UPDATED
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Late last week Cure Kids’ campaign consisting of a video clip for a song, dubbed Team, Ball, Player, Thing as a fight against Batten disease and a Rugby World Cup sendoff featuring, well, pretty much every New Zealand celebrity blew up, with news of the clip dotted all over the internet. Cure Kids and Augusto worked tirelessly on the campaign and faced some big challenges (like not having all of the featured celebs in the same room when filming, for instance). Here’s a look behind the scenes to see how this enormous project came together.

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The dark side of crowd-funding? Online community whips out the pitchforks over ‘What we do in the Shadows’ Kickstarter campaign
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Taika Waititi and Jemaine Clement have taken to crowd-funding website Kickstarter in a bid to raise $400,000 to take the mockumentary ‘What we do in the Shadows’ to cinemas in 70 cities across the United States. But this move hasn’t been met with a positive response from all ranks, with some Kiwi Reddit commenters pointing out that Waititi’s last campaign on the platform left many backers rather dissatisfied.

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Air New Zealand honours final instalment of Hobbit trilogy with another fantastical safety video
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The three-year epic journey of collaboration that Air New Zealand and The Hobbit series have undertaken is finally being concluded with a blockbuster of a safety video filmed by Taika Waititi that features cameos from Elijah Wood (Frodo Baggins), Dean O’Gorman (Fili the Dwarf), Sylvester McCoy (Radagast) and Sir Peter Jackson. PLUS: how the campaign has impacted visitor arrivals.

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The Generosity Journal: Corey Chalmers
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As part of our series dedicated to celebrating good work and inspiring a bit more generosity, Corey Chalmers, Saatchi & Saatchi’s recently appointed co-executive creative director, big ups the marketing campaign behind What We Do in the Shadows.

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Rexona embraces crowd-sourcing, enlists Carter and Waititi to convince Kiwis to help create a special film
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Social creativity is becoming increasingly important in the world of marketing, with a number of brands trying to convince punters to either come up with ideas for ads or submit content to create them. Last year, Unilever’s Rexona brand got its pound of sweaty flesh with the treadmill of devotion. And now, as part of its Do More brand platform, it’s asking them to submit clips to support the All Blacks and help create a special film that will be written by, directed by and star everyday New Zealanders and be curated by director Taika Waititi.

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The many faces of Tuatara
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Following on from the 2013 redesign of its bottle, Tuatara has once again played around with the aesthetics of its beer-carrying devices—and this time the company has received a helping hand from the vampires behind Kiwi mockumentary Delicious Necks.

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Vampires make their mark on vindy Vellington
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There’s a fair bit of excitement over Taika Waititi and Jemaine Clement’s What We do in the Shadows, which opens on June 19. And Wellington, a renowned film-friendly city, is getting behind it with a vampirical addition to its ‘blown away’ sign. PLUS: ‘The vampire’s guide to Vellington’.

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Delicious necks
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Vampires are so hot right now. And so are Taika Waititi and Jemaine Clement. Combine those ingredients and you’ve got what looks like a very funny movie.

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TVCs of the Week: 14 January
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One big hit from NZTA and Clemenger BBDO, another big hit from Old Spice and Kiwi Steve Ayson, a curious child calls Christmas into question in a spot for ze Germans by Mark & Louis, and a collection of oddvertising for Carlton Dry from Taika Waititi.

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Waititi says hello to beer
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Boy director Taika Waititi has worked some magic of late for Steinlager Pure and the New Zealand Transport Agency. Now his new series for Carlton Dry shows the scary possibilities when you get male flatmates and their beer together.

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Blazed as: NZTA and Taika Waititi get colloquial to target Maori drug-drivers—UPDATED
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A few weeks back NZTA and Clemenger BBDO launched the second phase of its drug driving campaign, ‘Shopkeepers’, which used humour to create awareness around the fact that having a toke before getting behind the wheel wasn’t safe, despite beliefs to the contrary. And, just as it did with Legend, it’s followed that up with an ad/short film aimed at the Maori community that shows how children view the behaviour of their blazed parents.

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Handsome, successful, Citroen-driving Taika Waititi swaps beer for ‘phablets’, does his thing for Samsung
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While Samsung has shot a few ads in New Zealand, the local executions have been few and far between. Colenso BBDO has done a few things for the South Korean behemoth, like Peter Bromhead drawing cartoons live on nzherald.co.nz and a virtual queue to launch the Galaxy S4. And now Barnes Catmur has given the Galaxy Note 2 the full Kiwi treatment by getting actor/director Taika Waititi to do his mad thing in an online only, long-form video called ‘State of the —ATION’.

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When things are this good, you win the Ad Impact award
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The Ad Impact Awards are often closely fought and the July round proved no exception, with both Steinlager Pure and V performing above the norms as impactful TV ads. But Taika Waititi’s comedic effort in DDB’s Steinlager Pure ‘When things are this good’ ad was too strong, pipping Colenso BBDO’s V Motion Project.

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100% Pure Waititi
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We wrote about Steinlager Pure, DDB and Taika Waititi’s new campaign on Friday, but had to wait until Sunday to see the ad, sandwiched as it was between Tom Scott and Plaza director Paul Middleditch’s very good Separation City on Sunday Theatre. Now, for your viewing pleasure, here it is, in all its zany, self-reflexive, patriotic cliche-busting and Waititi-esque glory. And we likey. Suggestions for the next local Steinlager Pure frontman welcomed.

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Steinlager Pure and DDB catch a Taika by the tail
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Since Steinlager Pure was launched in 2007, Lion has used big name American actors to endorse the brand, with the likes of Harvey Keitel, Willem Dafoe and Vincent Gallo gracing our screens and stroking our egos in the past campaigns made by Publicis Mojo. But after a hiatus from Kiwi TV screens as its big brother’s white cans took over during the RWC—and with DDB now as its lead agency—it’s ready to launch its next campaign on Sunday. And for the first time the new mascot is a Kiwi: successful director, actor and all-round funny man Taika Waititi.

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Taika Waititi’s big-name superbowl sing-along
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Kiwi director Taika Waititi is currently trying to drum up some cash in order to get Boy shown in the US. And, after being nominated for an Oscar, directing a couple of Flight of the Conchords episodes and starring in The Green Lantern, his star keeps rising, as evidenced by this big musical number he directed for NBC that showed before its superbowl coverage. 

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One man, one desire, heaps of news
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Pull up an ear as we attempt to make all your marketing dreams come true with news of account wins, new hires, newish agencies, old departures, big rebrands, Taika Waititi, Air New Zealand, wallpaper, beer and giant balls.