articles tagged 'Sugar & Partners'

Ads of the Week: 13 February

  • TVC of the Week
  • February 13, 2018
  • StopPress Team
Ads of the Week: 13 February

Take a bow Super Rugby, the New Zealand Olympic Committee and Kiwibank.

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Super Rugby gets super slow for new season promo

  • Advertising
  • February 12, 2018
  • StopPress Team
Super Rugby gets super slow for new season promo

The 2018 Investec Super Rugby season is set to be fast-paced and entertaining if its promotional campaign by Sugar & Partners is anything to go by.

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Sweet deal: Sugar & Partners adds New Zealand Natural to its roster

  • Advertising
  • June 30, 2017
  • StopPress Team
Sweet deal: Sugar & Partners adds New Zealand Natural to its roster

Sugar & Partners has announced a new communications partnership with New Zealand Natural.

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Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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Dave Nash and Damon O'Leary depart Sugar & Partners—UPDATED

  • Movings/Shakings, brought to you by Marsden Inch
  • June 7, 2017
Dave Nash and Damon O'Leary depart Sugar & Partners—UPDATED

Sugar & Partners managing partner Jeremy Johnston has confirmed that executive creative director Damon O'Leary and creative director Dave Nash have departed the agency.

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Ads of the Week: 14 February

  • TVC of the Week
  • February 14, 2017
  • StopPress Team
Ads of the Week: 14 February

Hats off to Super Rugby, ANZ and Air New Zealand.

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voices

A leopard, sumo wrestler and DJ: Super Rugby bursts onto the screen alongside Parris Goebel and Shaaanxo

  • Advertising
  • February 14, 2017
  • StopPress Team
A leopard, sumo wrestler and DJ: Super Rugby bursts onto the screen alongside Parris Goebel and Shaaanxo

New Zealand's Super Rugby players are putting their moves off the field to the test in an epic '#SuperBoomBoom' campaign, via Sugar & Partners, that sees international choreographer Parris Goebel and her crew shake it with vlogger Shaaanxo.

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Hubbards gets pranky—UPDATED

  • Advertising
  • May 9, 2016
  • StopPress Team
Hubbards gets pranky—UPDATED

Hubbards has gone over the top for its latest campaign, releasing two hidden camera style videos that terrify and excite unsuspecting victims.

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Daikin and Sugar & Partners sell air purity by playing on the protective streak of new parents

  • Advertising
  • November 6, 2015
  • StopPress Team
Daikin and Sugar & Partners sell air purity by playing on the protective streak of new parents

When people look back on the great heatpump wars of the noughties and 2010s/teenies/tenties/tenners, they will presumably think of rugby players on walls, cricket players cracking dad jokes on couches or slightly sinister bald men. Daikin farewelled Dan Carter as an ambassador earlier this year but attempted to maintain the humour in its follow up effort. But now it has switched its approach and, in a new Australasian brand campaign via Sugar & Partners and Robber's Dog, is focusing on emotions rather than technology.

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Outdoor/indoor flow: billboard battles lead to social chatter after NZ Rugby and Sugar & Partners stoke regional coals

  • Advertising
  • November 5, 2015
  • StopPress Team
Outdoor/indoor flow: billboard battles lead to social chatter after NZ Rugby and Sugar & Partners stoke regional coals

For the latest season of MKR NZ, TVNZ played the regional card pretty hard in an effort to drum up some parochial support for the contenders. And it seems to be a successful strategy, because Sugar & Partners, Carat and NZ Rugby are claiming victory after its outdoor and social media campaign got the punters talking about the ITM Cup.

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Red Seal and Sugar & Partners indulge in some chemical warfare

  • Advertising
  • July 27, 2015
Red Seal and Sugar & Partners indulge in some chemical warfare

The best outdoor and print ads are simple, visually arresting and try to create a smile in the mind. And natural health company Red Seal has managed to do just that with a campaign that illustrates its product-development philosophy of combining scientific research and naturopathic knowledge.

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PwC goes the indie route to launch new digital division

  • Advertising
  • June 26, 2015
  • StopPress Team
PwC goes the indie route to launch new digital division

The average lifespan of a company on the S&P 500 has decreased from 67 years in the 1920s to 15 years today, and technology is the main reason for that change. Not surprisingly, the big consulting firms have been helping companies deal with this for a while now, but PwC has officially launched its new digital consulting arm, PwC Digital, in New Zealand and it went with a couple of indies—Sugar & Partners and MBM—to help do it.

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Movings|Shakings: 8 May—UPDATED

  • Movings/Shakings, brought to you by Marsden Inch
  • May 8, 2015
  • StopPress Team
Movings|Shakings: 8 May—UPDATED

News from ASB, NZME, MediaWorks, Sugar & Partners, Datalicious, Yahoo New Zealand, CanTeen, Bite and NZ Women's Weekly.

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Rise of the machines: Sugar & Partners' Dave Nash on running an integrated digital indy agency

  • Rise of the machines
  • April 29, 2015
  • StopPress Team
Rise of the machines: Sugar & Partners' Dave Nash on running an integrated digital indy agency

As the industry continues to fragment, agencies are forced into adapting their approaches to ensure that clients' demands are still met. And while they don't always have the massive holding-company budgets at their disposal, indy agencies have the nimbleness to react quickly to change and redefine their role. And Sugar & Partners creative and digital director Dave Nash sees this as a major advantage at a time when more and more clients are asking for integrated advertising executions.

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TVCs of the Week: 17 March

  • TVC of the Week
  • March 17, 2015
  • Ben Fahy
TVCs of the Week: 17 March

FMG, Tourism Fiji, Daikin and Cuca have the luck of the Irish this week.

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Big's long tenure with the Blues comes to an end as Sugar & Partners subbed on

  • Advertising
  • November 12, 2014
  • StopPress Team
Big's long tenure with the Blues comes to an end as Sugar & Partners subbed on

Sugar & Partners has been named as the Blues lead strategic and creative agency after a competitive pitch, with the long-time incumbent Big deciding not to participate in the review.

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