Subway has released a new campaign via Ripe Solutions about how you get out of your body what you put in, as well a ‘Sub builder’ an online calculator tool designed to help Kiwis make healthier decisions around their sub fillings. Along with a new ad, Subway is also giving consumers some good—albeit obvious— advice via its new slogan, ‘Eat well, go live life’.
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Ikea Singapore is not afraid to scare the crap out of its customers with a tongue-in-cheek ad out just in time for Halloween. PLUS: a few other branded tricks and treats.
Last week, Vodafone released its Fantastic Fridays TVC, a creative effort that stoked the dying embers of hate that viewers still held for Rebecca Black’s 2011 viral song while simultaneously introducing the telco’s new reward programme. And while the spot was greeted with revile from some quarters, there were few complaints from the Vodafone customers who stand to receive rewards as part of the programme. Here’s a breakdown of how Fantastic Fridays has been incorporated into Vodafone’s existing MyVodafone app.
We at StopPress HQ are big fans of sandwiches. Footlongs, six-inchers, club, cucumber, PB&J and even the occasional Marmite one. Putting things between two layers of bread is the best way to eat them. Which is why we’re frothing at the mouth to be giving away two $50 Subway SubCards to our readers.
Roy Morgan Research last night revealed the 24 winners of its 2nd annual Customer Satisfaction Awards at a dinner in Auckland, and SBS Bank, Kiwi Bank, Subway, Kirkcaldie & Stains, Suzuki, 2 degrees, and Paradise retained their crowns from last year.
Following on from Subway and justONE’s Grand Prix win at the NZDM Awards on Friday—the second grand prix the pair has won at the awards—here’s a column by Ben Goodale that featured in the November/December edition of NZ Marketing magazine about how Subway has used mobile technology to enhance both the customer experience and its own marketing.
In its 25th year celebration, and fresh from a major overhaul that saw the RSVP and Nexus Awards renamed as the NZ Direct Marketing Awards, justONE, Colenso and Barnes, Catmur & Friends stood out.
Subcard, the customer loyalty programme of Subway in New Zealand, is one of the most progressive loyalty schemes in the country. And, as it turns out, it’s also one of the most progressive loyalty schemes in the world, because it has been named as a winner of the third annual Colloquy Loyalty Awards, an event presented by LoyaltyOne and Visa in the United States to honour groundbreaking innovations in loyalty.
justONE clients Farmers and Subway have respectively seen Farmers Club and the Subcard loyalty programme announced as finalists in the retail category of the prestigious Colloquy Loyalty Awards, which salute “the most transformative, customer-focused enterprise loyalty initiatives internationally”, with .99 and New World for its wine sale eDM the only other finalist in that category. And Fly Buys and Air New Zealand’s co-branded card is a finalist in the innovation in loyalty marketing.
Who’s it for: Cadbury by DBB and Thick as Thieves
Why we like it: A bravura canine performance, a massive purple couch and a few patriotic sporting tingles that Cadbury can bask in the reflected glow of.
Who’s it for: Hell Pizza by Barnes …
There are many differences between New Zealand and Italy. We’re more likely to have milk with our coffee, our menfolk generally only wear budgie smugglers at the beach if they’re triathletes or surf lifesavers, and our prime minister’s parties are pretty tame in comparison to Silvio’s. But as Publicis Mojo’s latest campaign for Subway’s Italiana range shows, there are a few similarities between the two laid-back countries, including a striking upside down geographical resemblance.
A galaxy of stars/people with faces for radio gathered at Atico Cocina in Auckland yesterday to listen to the year’s best radio ads. And, like last year, when Murray Watt from DraftFCB took both the Grande Orca and the people’s choice awards, and the year before that, Publicis Mojo’s Hadleigh Sinclair and Jack Delmonte walked away with both prizes, a giant cheque and a trip to the Cannes Lions for a very funny Subway campaign that detailed fat-related afflictions such as double chins, cankles and bingo wings.
Mediacom won a few big awards last year, including B&T’s overall agency of the year title and the Media Agency Network of the Year award for the third consecutive year at the M&M International Awards. In New Zealand it was behind KFC’s Double Down launch as well as the placement of media for the Z launch, and to top it all off, it also took the Revlon account off DraftFCB. Managing director Nigel Douglas pours his heart out.
Aah Christmas, what’s not to love? Parties, presents, yummy treats. But gifts aren’t always what you want, take reindeer sweaters, or singing fish ornaments for example. To make up for the bitter disappointment such gifts bring, we have two $50 gift cards to give away, for Subway and GrabOne.
Jack Delmonte and Hadleigh Sinclair from Publicis Mojo take November’s ORCA for their ‘Low Fat’ Subway campaign, which was a real hit with the judges, and can be credited with inventing the phrase “hairy neck dumplings” as a euphemism for goatee adorned double chins.
Dads are busy creatures and require much sustenance to continue functioning at their optimum performance level. So instead of getting him a novelty tie or a Cliff Richard CD for Father’s Day, Subway thinks you should get him a gift card so he can fuel up on its array of delectable sandwiches—without the need for that pesky cash. For the design savvy dad, you can even choose from a range of different giftcards in store. We’ve got two cards loaded with $50 to give away. And, because we love dad jokes so much, all you need to do is add a dadly groaner to the comment wall.
Subway has just been given a creative spruce up by its recently appointed agency Publicis Mojo and, for a fast food brand that’s generally played it pretty straight with its marketing in the past, the new ‘You Rule!’ direction is rather surreal and of the times, with a big nod to video game culture, crude but popular YouTube animation and possibly even robot unicorns.
Subway has just pimped out its Subcard App and turned it into the first mobile-only loyalty card in New Zealand. You can also load cash on your account and pay with your phone, be it an iPhone, Android or other. So to celebrate the release of this wonderous sandwich-buying technology we’re making all your bread-related dreams come true and giving away two $50 Subcard credits. Just devise an absurd sandwich and come up with an absurd name for it. The best combo wins.
You may still have to pay for the sandwich, but Subway’s latest Subcard App, which it says is the first national loyalty card available on mobile in New Zealand, means you can now do it without opening your wallet.
… as Subway shacks up with Publicis Mojo, bcg2 sweeps Esquires of its feet, BallantyneTaylor gets into grass growing and Lily & Louis is appointed to manage the PR campaign for the relaunch of Line 7’s menswear range.
This country’s diminutive stature has, according to legend, made us the perfect testing ground for technology firsts. And while it seems we always have to wait before we get our delivery of the newest gadgets, there have been a host of cool techie developments of late, from sandwich ordering to iPad apps, and crowdsourced language studies to dancing digital cows.