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Sneaky DHL gets competitors to advertise on its behalf
In what could be described as one of the boldest advertising stunts in quite some time, DHL managed to get employees of its competitors to deliver packages that said ‘DHL is faster.’
In what could be described as one of the boldest advertising stunts in quite some time, DHL managed to get employees of its competitors to deliver packages that said ‘DHL is faster.’
If you’re going to write a “hardcore propaganda manual”, then use propaganda to promote said manual – it’s probably a good idea to make sure your campaign works. Goodness knows, no dictator (whether politician or ad executive) wants to buy propaganda manuals that can’t deliver.
This little marketing teaser looks promising for Air NZ Fashion Week, which starts Monday 21 September.