articles tagged 'Stuff'

Stuff blows out 16 candles and launches a new campaign to give its audience the feels

  • Advertising
  • June 30, 2016
  • Erin McKenzie
Stuff blows out 16 candles and launches a new campaign to give its audience the feels

The way the word 'digital' is thrown about in the media industry suggests it's a platform still in its early days. And while many brands are still coming to terms with digital capabilities, Stuff is celebrating its 16th birthday. In that time the news provider has built up a monthly audience of two million New Zealanders. Now, coinciding with its birthday, it is putting the focus on the audience, with a refreshed version of its 'Go Full Spectrum' campaign via Shine, to remind audiences what it does for them.

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You scratch my back, I’ll scratch yours: Fairfax and TVNZ partner to attract more eyeballs—UPDATED

  • Media
  • May 3, 2016
  • Holly Bagge
You scratch my back, I’ll scratch yours: Fairfax and TVNZ partner to attract more eyeballs—UPDATED

Last year, Fairfax underwent some massive changes, restructuring its editorial staff into local teams and specialist areas, shifting a large part of the focus away from newspapers and over to the digital realm. This emphasis on digital seems to have paid off, as Stuff managed to grow its audience and has now used it to leverage a partnership deal with TVNZ, where Stuff readers will be able to view One News video from the site as of Thursday, which might mean more time spent on the site and in return TVNZ gets a taste of Stuff’s audience.

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The foreign connection: does it matter that over a quarter of Stuff and Herald online readers are located abroad?—UPDATED

  • Media
  • November 10, 2015
  • Damien Venuto
The foreign connection: does it matter that over a quarter of Stuff and Herald online readers are located abroad?—UPDATED

Research from Nielsen shows that approximately 25 percent of unique online visitors to the Stuff website and 29 percent to the NZ Herald in the month of October came from readers located outside New Zealand. So are advertisers aware of the high proportion of international visitors and are they taking it into account when purchasing ads on these news sites? Also, how are publishers monetising their international audiences?

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Future tense: Stuff's projects team on visual journalism, reporters working with developers and unusual faces in the newsroom

  • Media
  • September 3, 2015
  • Damien Venuto
Future tense: Stuff's projects team on visual journalism, reporters working with developers and unusual faces in the newsroom

Following on from our story on the work of NZ Herald data editor Harkanwal Singh, we recently also got glimpse of some of the work that the Stuff projects team is doing in the data journalism space. Stuff projects editor John Hartevelt chats about why the newsroom will become increasingly occupied by specialists not traditionally associated with journalism.

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Fairfax calls on readers to help with Stuff app revamp

  • Apps
  • August 6, 2015
  • Damien Venuto
Fairfax calls on readers to help with Stuff app revamp

The willingness of Kiwis to adopt new technology means that major publishers have to ensure that their online and mobile interfaces continue to offer a suitable user experience for readers. Failure to do so can lead to frustration that could drive readers to get their news fix on other sites. And given the importance of staying in touch with its readership's consumption methods, Fairfax recently launched the third version of its Stuff app. PLUS: a look at why apps are important for news publishers.

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Stuff starts snapping to share news with the young’uns

  • July 22, 2015
  • Holly Bagge
Stuff starts snapping to share news with the young’uns

Snapchat has fast become a popular way for brands to reach out to a younger audience. ASB, Vodafone, Spark the NZTA and a number of other brands and organisations have seen merit in using the platform and have reported successful results. And while a little late in the game, Stuff has just jumped on the Snapchat bandwagon and only three days since launching its account, it already has a few thousand ‘friends’, and counting.

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Fairfax continues its online push, brings magazine brands into Stuff ecosystem—UPDATED

  • Media
  • July 16, 2015
  • Ben Fahy
Fairfax continues its online push, brings magazine brands into Stuff ecosystem—UPDATED

It's no secret Fairfax is reorienting its business around digital—and, specifically, mobile—with Stuff as the central pillar of that strategy. And while managing director Simon Tong recently told us in a fairly candid interview that the magazine division had largely been left to its own devices, its main magazine brands have now been swallowed by that content-hungry beast stuff.co.nz.

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Staff shuffle likely as Fairfax rethinks its newsrooms

  • Media
  • March 19, 2015
  • Damien Venuto
Staff shuffle likely as Fairfax rethinks its newsrooms

Fairfax has actively been tweaking its strategy to facilitate better digital storytelling. This has included a recent update of its content management system, training journalists on how to film video on their smartphones, investing in an experiential and events unit, running digital marketing campaigns, and purchasing stakes in Neighbourly and Pricemaker. Now, off the back of yesterday's ASA report showing that newspaper ad spend had dropped year on year by $25 million, Fairfax has announced a series of changes that will introduce more digital-centric approach to its news service. And these changes include news of the proposed de-establishment of seven editors' jobs and the introduction of 12 other senior positions.

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Not just about the clicks: comparing Stuff and the Herald's engagement stats

  • Media
  • February 11, 2015
  • Frank Feinstein
Not just about the clicks: comparing Stuff and the Herald's engagement stats

It's no secret that Stuff leads the Herald in terms of the number of pageviews, audience reach and unique user base it attracts on a monthly basis, but this is by no means the only metric that advertisers are interested in tracking. Engagement stats, particularly through social media, are becoming increasingly important in terms of determining the value of a placing an ad on a digital media property. So, in order to gauge the effectiveness of both publications in terms of engagement, Frank Feinstein, director at Feinstein Doaks, surveyed 2.5 million Facebook interactions on the flagship Facebook pages of both the Herald and Stuff.

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Esoteric or easy peasy: how readable are Kiwi sites?

  • Media
  • February 9, 2015
  • Damien Venuto
Esoteric or easy peasy: how readable are Kiwi sites?

In a country as diverse as New Zealand, simplicity in writing is essential when it comes to large-scale publications that aim to reach readers of different backgrounds (not all native English speakers) and varying education levels. So, are Kiwi publications obeying this rule of simplicity and is it being reflected in the articles published on mainstream media on a daily basis? To find out, StopPress ran some of the nation's websites through a readability test. Here's how they fared.

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