The Interactive Advertising Bureau of New Zealand has announced it's been working with publishers, agencies and tech vendors to implement ads.txt, a global IAB initiative designed to eliminate counterfeit inventory in the programmatic advertising ecosystem.
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Stuff has announced a plan to close or sell some of its community and rural newspapers, with 28 mastheads set to be affected.
Fairfax Media New Zealand has rebranded to Stuff, with the change announced in August last year but only coming into effect today.
Sinead Boucher’s career on the Fairfax digital team started in what she describes as a “broom cupboard” at a time when the site was seen as a nice-to-have tag-on to the print business. Now, as she sits in the chief executive chair at Stuff, she reflects on how much things have changed.
Unlike most awards, during the judging the team decided we need to make up a few more specific categories to reward some other moments, people and businesses we felt were deserving of a special nod. Although they didn't walk away with a special doorstop trophy, we hope they basked in a warm of glow of victory as they were announced.
We’re geared up to give a casual nod of approval to everything that made 2017 another great year in the industry at the Stoppies – and there’s still tickets available.
Stuff has announced its entry into the streaming market with the establishment of Stuff Pix.
It’s one week until the Stoppies so get your tickets now for the 6 December event at Auckland's Fresh Factory on Nikau Street.
Fairfax Media has appointed Mark Stevens to the role of editorial director.
Fairfax Media launches a digital energy business to help reduce customers' electricity costs.
The way the word 'digital' is thrown about in the media industry suggests it's a platform still in its early days. And while many brands are still coming to terms with digital capabilities, Stuff is celebrating its 16th birthday. In that time the news provider has built up a monthly audience of two million New Zealanders. Now, coinciding with its birthday, it is putting the focus on the audience, with a refreshed version of its 'Go Full Spectrum' campaign via Shine, to remind audiences what it does for them.
Last year, Fairfax underwent some massive changes, restructuring its editorial staff into local teams and specialist areas, shifting a large part of the focus away from newspapers and over to the digital realm. This emphasis on digital seems to have paid off, as Stuff managed to grow its audience and has now used it to leverage a partnership deal with TVNZ, where Stuff readers will be able to view One News video from the site as of Thursday, which might mean more time spent on the site and in return TVNZ gets a taste of Stuff’s audience.
Following on from our recent report on TVNZ and MediaWorks' use of short-form content, we now look at how NZME and Fairfax (and a few international publishers) are using short videos to make major news stories accessible to more people.
The foreign connection: does it matter that over a quarter of Stuff and Herald online readers are located abroad?—UPDATED
Research from Nielsen shows that approximately 25 percent of unique online visitors to the Stuff website and 29 percent to the NZ Herald in the month of October came from readers located outside New Zealand. So are advertisers aware of the high proportion of international visitors and are they taking it into account when purchasing ads on these news sites? Also, how are publishers monetising their international audiences?
Fairfax has teamed up with Sky Sport, linking its Fan Pass offering to the Stuff news site allowing rugby fans to live stream the World Cup games for a fee. Fairfax’s national sports editor Aaron Lawton shares his insights on the partnership.