At the end of last year, Spotify crunched the numbers and surfed its playlists to give thanks to its users for a 'weird' 2016. Now, Spotify's brought its highly successful 'Platform for Discovery' campaign to New Zealand shores to highlight some the most bizarre habits of Kiwi listeners.
Marketing, advertising & media intelligence
Receptive.tv director Sam Aldred takes a look at the rise of global entities and finds that Sky might be picking a fight with the wrong organisations.
The competition for content is heating up. Customers don't want one service, they want choices that fit the type of household they are and the individual tastes in their household. Kym Niblock talks about making sure people choose Lightbox from a suite of video-on-demand services.
Following the Joseph Parker fight, and the illegal streaming that came with it, should rights holders be taking action against the offenders? Receptive.tv director Sam Aldred doesn't think this is a great idea.
Music industry returns to growth after 15 years in NZ, Kiwis wholeheartedly embracing streaming services
The traditional notion of the music industry has been well and truly dumped on its head over the past few years, since music started its march from CD shelves to digital shelves. Yesterday New Zealand’s music revenue results were released, showing just how quick and drastic this change has been, revealing that streaming is well and truly taking over. We caught up with Spotify’s Kate Vale who says New Zealand in particular has embraced streaming with open arms, as one of the highest ‘Premium’ conversion rates of any Spotify market in the world. PLUS: a look at the lack of profitability of rapidly growing digital companies.
TVNZ is looking to offer advertisers a means by which to reach male audiences through a new free-to-air TV channel. We chat to the broadcaster's chief executive Kevin Kenrick about why it's made this move.
The entertainment and media industries have seen a huge shift in recent years. Content viewing has gradually shifted to the online world and therefore advertising follows closely in tow while traditional media’s growth rate is slumping. PwC provides some insights and predictions of the movements of these industries closer to home and further afield between 2015 and 2019.
After a series of technical glitches pushed back the date from December last year, Neon is set to launch on Friday, 13 February. And, not to be outdone by news of its competitor's arrival, Lightbox has sent out a release to various media publications in which it gloats about the strong results of Breaking Bad prequel Better Call Saul.
While everyone has been waiting with bated breath for the impending release of Neon, Sky this week released Fan Pass, a sports streaming service that will give viewers access to NRL, Formula One and Super Rugby. PLUS: the head of Fatso Cuan Gray has been given the reins to lead the new offering.
A recent Colmar Brunton poll revealed that half of young New Zealanders (between 16 and 29 years old) admit to illegally streaming content. And Sébastien Aymeric thinks we need to look at ways to make enforcement easier and the moral case more clear. think that's on.
TVNZ-NZ Marketing Awards 2017: How Sovereign's healthy option won it Best use of Customer Insight/Data
The last year has seen subscription video on demand (SVOD) become a major talking point, with various players vying to become the Netflix of New Zealand. However, claiming this title will now be difficult now following the recent announcement that the actual Netflix plans to launch in both Australia and New Zealand in March next year. PLUS: we look at Neon's lineup.
According to data released by Recorded Music NZ, Kiwi musicians made more money from digital album sales than physical records for the first time in 2013, and, if numbers are anything to go by, this trend is set to continue over the next few years.
At end of June, upon lifting lid of Lightbox, the Spark subsidiary's head of programming and local content Maria Mahony told StopPress that she was in talks with local film distributors to secure a deal to screen several local shows. Shortly after Lightbox's announcements, Quickflix sent out a release saying that it had snapped up pair of local shows, which Lightbox was thought to have been interested in, and this seemingly spoiled the party for the newcomer. Then, when Lightbox later revealed its lineup there was a clear Kiwi-shaped hole in its programming, leading to questions as to whether the subscription video on demand (SVOD) provider would in fact be adding any local shows to its lineup. However, these questions have now been answered by today's announcement that Lightbox has added no less than 19 local shows to its catalogue. UPDATE: Quickflix ups its local game with seven more shows.
Sky had a stunner last Friday when it announced great numbers, a new five year rugby deal and plans for some fancy new additions to its boxes. It also announced the launch of its much-discussed SVOD offering Neon, which is set to launch in December. Here’s what managing director Dave Joyce had to say about the strategy behind it.
Following the recent unveiling of its ambitious 'Boroughs' project, which will see five high-tech basketball courts introduced in Auckland, Spark has now announced a marketing partnership with the National Basketball Association. As part of this deal, Spark will offer its home broadband customers NBA League Pass and League Pass Premium annual subscriptions beginning next month, giving customers 15 percent off the full price of either a full season or a one-month subscription.