articles tagged 'StopPress'

Top ten most-read StopPress stories of 2016

  • Media
  • December 15, 2016
  • StopPress Team
Top ten most-read StopPress stories of 2016

It goes without saying that every year has its highs and lows, and as we over at StopPress look to wind down the last 365 days with a tipple and a cheer, it's also time for us to look back at which stories really managed to hit the mark in 2016.

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Attack is the best form of defence: NZ Marketing adapts its model

  • Media
  • March 24, 2016
  • Ben Fahy
Attack is the best form of defence: NZ Marketing adapts its model

At Previously Unavailable’s breakfast event this week, Air New Zealand’s head of innovation Scott Bishop spoke about the difference between companies with an offensive mindset (like, unsurprisingly, Air New Zealand, or Tesla, which took its patents open-source and backed itself to stay ahead of the competition) and companies with a defensive mindset. The defensive companies generally fail because they’re trying to protect a legacy and tend to force customers to adapt to their business model, rather than looking at what their customers actually want and solving their problems. While we’re not deluded enough to place ourselves in the same category as Air New Zealand or Tesla, the same binary choice applies to us: try to create the new, or try to maintain the old. So, after much chin-stroking, spreadsheet-staring, brow-furrowing and distance-gazing over the past few months, we’ve decided to take the offensive.

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Year in Review: Regan Grafton, Ogilvy & Mather

  • Year in Review
  • January 13, 2016
  • StopPress Team
Year in Review: Regan Grafton, Ogilvy & Mather

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Regan Grafton, executive creative director at Ogilvy & Mather has to say.

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voices

The slow return to business as usual

  • Advertising
  • January 11, 2016
  • StopPress Team
The slow return to business as usual

This week, people across the country will be trading beach sand for office chairs as they return to the daily slog at work. And while we all chew on air-conditioned air together, StopPress would like to welcome all our readers, contributors, industry experts and informants back to the real world. Here's to doing it all over again for another year.

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Top ten most-read StopPress stories of 2014

  • Advertising
  • December 16, 2014
  • StopPress Team
Top ten most-read StopPress stories of 2014

Over the course of the last year, StopPress attracted 1.6 million unique page views. And while we don't necessarily cover depressing war stories, political scandals or the latest nude photo leak, it has been encouraging to see that those in the media, marketing and advertising communities deem it worthwhile to click on a few of our stories once in a while. Here's a rundown of the pieces that attracted the most clicks this year.

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GrabOne launches Christmas gift recommendation tool, aims to help customers on the hunt

  • Didge
  • November 6, 2014
  • Damien Venuto
GrabOne launches Christmas gift recommendation tool, aims to help customers on the hunt

To spare online shoppers the chore of scouring through scores of deals featuring massages, fairy lights and costume jewellery in the lead up to Christmas, GrabOne has launched the Giftinator, an online tool that allows users to narrow their searches to find gifts that match their interests. As New Zealand's biggest daily deal providers, GrabOne publishes over 1,700 deals a week, which means that there might be more than 1,600 offers available on the site at any given time. And while choice is a good thing, it can be frustrating for time-pressed gift-buyers to scour through everything available to find what they want. By launching the Giftinator, GrabOne now enables customers to streamline their search for gifts in terms who the gift is for, the amount they're willing to spend, and the age group and interests of the recipient. PLUS: we look at some of the risks that come with brands recommending items.

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Horse's Mouth: Annie Baxter, Google

  • Opinion
  • September 8, 2014
  • StopPress Team
Horse's Mouth: Annie Baxter, Google

When Annie Baxter, Google’s comms manager for Australia and New Zealand, started at the tech behemoth in 2008, there was no Chrome, no Android, no hardware, and no Google Play. So she’s had to learn as she’s gone along. And she’s loving it.

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Make your vote count (in the StopPress/MediaWorks TVC of the Year 2013/2014)—VOTING ENDS 6PM

  • TVC of the Year, brought to you by MediaWorks
  • August 11, 2014
  • Ben Fahy
Make your vote count (in the StopPress/MediaWorks TVC of the Year 2013/2014)—VOTING ENDS 6PM

We live in a world where targeting individuals is becoming increasingly attainable, where streaming and ondemand services (and, in many cases, illegal downloads) give viewers much more control over what they watch, and where online video has become a major sucker of people's time. As such, the sceptics tend to believe traditional, primarily ad-funded TV is an anachronism. But, according to NZ on Air and Colmar Brunton's recent media consumption study, Kiwis are still watching plenty of linear TV; according to ASA ad spend figures, brands are still spending up large on TV advertising; and according to pretty much everyone, good video content still has the biggest emotional impact when it comes to branding. So, once again, we're aiming to celebrate the efforts brands, agencies and production companies put into changing perceptions and/or selling more stuff over the past year and a bit with our annual StopPress/MediaWorks TVC of the Year.

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Go long, add video: new options for StopPress advertisers

  • Gratuitous self-promotion
  • July 11, 2014
  • Ben Fahy
Go long, add video: new options for StopPress advertisers

Back in the day, StopPress used to be an insert in the monthly NZ Marketing magazine until we put it online in 2009. Since then, the son has started eating the father and, like many publishers, a lot of the action has been online, which isn't entirely surprising given the digitally-savvy sector we cover. We publish columns and some other content from the magazine on StopPress from time to time but, as the site was developed for news and short, snappy pieces, it wasn't really suited to displaying the longer features. But now we've launched a new section dedicated to bringing some of that long-form content from the magazine to life online. PLUS: even more gratuitous self-promotion!

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Clarification: regional readership anomalies explained

  • Media
  • June 5, 2014
  • StopPress Team
Clarification: regional readership anomalies explained

Earlier this week StopPress published a story on the Q1 readership and circulation statistics for the nation's newspapers. While the circulation figures sourced from ABC's website and the majority of the readership figures were all accurate, the readership figures attributed to some of the provincial papers served up a series of anomalies that didn't seem to correlate with statistics from previous surveys.

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The last post: enough about you, let's talk about us

  • The last post
  • December 19, 2013
  • Ben Fahy
The last post: enough about you, let's talk about us

This industry generally isn't backward in coming forward about its achievements and there are many opportunities for those achievements to be acknowledged. But we're sick of writing about you, so, as we often do on the last day of our publishing year, we're taking the opportunity to talk about what we've done this year and what we've got planned for the next.

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Put creative powers to DineAid's use, win a glorious feast—DEADLINE EXTENDED

  • Advertising
  • November 20, 2013
  • StopPress Team
Put creative powers to DineAid's use, win a glorious feast—DEADLINE EXTENDED

While things have certainly calmed down a bit since the '80s, this industry still has an undoubted penchant for lunching—and especially so over the silly season. It also has the skills required to draw attention to things and DineAid, a charity that helps feed the homeless and hungry, is joining forces with Pead PR and StopPress to combine these two elements into one competition, with creative Kiwi types being asked to produce a short video that tells the DineAid story.

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