Browsing: Stihl

News
Brands unleash April Fools’ Day trickery—UPDATED
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Every year, brands tend to jump on special occasions with the enthusiasm of a cat attacking a red dot on a kitchen floor. And without fail this sees consumers inundated with promotional material related to Christmas, Easter, Valentine’s Day and pretty much any other day that has even slight significance to someone. So, in what has come to be an annual tradition, here’s a rundown of how various brands—including Google, Campbell Live, GrabOne and BMW—attempted to trick gullible consumers this year.

News
Summer dollars: Stihl, Ryobi and AEG target Kiwi consumers as weather warms up
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On 19 October, the NZ Herald ran a story promising Kiwis a long, hot summer Labour weekend. And if the modern art of divination known as weather reporting is anything to go by, then this could signal the start of the warmer months to come. And given that Kiwis are likely to spend more time outside over the next few months, Stihl, Ryobi and AEG have launched campaigns on the range of products that Kiwis might be inclined to use during their gardening endeavours under the summer sun.

News
A tale of two creatures
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Like many media organisations, we get sent a range of commercial detritus to draw attention to various launches or promotions, many of which seem like they help to keep the overseas crap factories ticking over. And in the past couple of days we’ve been sent two very different animal-related products, one celebrating continued survival, the other warning of impending death.