Pak'nSave has celebrated its birthday by bringing out Stickman's super hero alter ego in a ‘Super Birthday Deals’ campaign via FCB, featuring a Snapchat lens.
Marketing, advertising & media intelligence
The Pak’ n Save Stickman has struck again in two new TVCs by FCB. In one he takes on the role of a ‘price patrol’ officer and in another he delves into his more (errr) seductive side.
Spark, nee Telecom's, Giganaire was a pretty polarising campaign, as most ads involving rapping generally are. And Pak n Save's comical frontman has riffed on that in his inimitable style for its latest promotion by asking punters if they will become the next 'Giftcardionaire'.
As Rebecca Black so famously sung, "It’s Friday, Friday, Gotta get down on Friday, Everybody’s lookin’ forward to the weekend, weekend, Friday, Friday, Gettin’ down on Friday, Everybody’s lookin’ forward to the weekend." But today isn't just any old Friday. It's the third Friday the 13th of the year. And to celebrate, Pak 'n' Save and DraftFCB decided to have a bit more fun and try to scare the bejeesus out of everyone.
One of the smart things about Pak 'n' Save's proposition is that it isn't really based on price, it's based on value. And that was proven recently when it was judged to be the best value brand in the country. Its entertaining corporate spokesstick Stickman has been beating that particular drum in his inimitable animated style for a few years now and DraftFCB's self-reflexive, whimsical campaign is one of our favourites here at StopPress (not everyone likes him though). And the two latest spots reaffirm that.