Anyone who doesn’t use a high-rigidity 165g competition quality disc deserves to be ridiculed. And that’s exactly what Paul Henry has done in the local—and, in our humble opinion, slightly underwhelming—execution of Snickers’ ‘You’re not you when you’re hungry’ campaign.
Go to any industry function and someone is bound to mention the term ‘bullshit bingo’, a game where attendees nod knowingly at one another when meaningless jargon is uttered. And CAANZ, Barnes, Catmur & Friends and Film Construction’s Steve Saussey have taken that to a new, very entertaining level by producing “an award-winning, persuasive, brand-building, results-getting, call for entries viral video” for the Effies that manages to, as Paul Catmur says, jam as many advertising techniques into one piece of communication as possible with the limited budget they had.
As part of the Ad Impact Awards, Colmar Brunton asked approximately 4000 Kiwi consumers for their thoughts on all of last year’s new brand ads and the top six were announced a couple of weeks back. But the big annual winner is 2degrees and TBWA\’s ‘Mission HQ’, which scored significantly above average across the board in all the key impact measures.