articles tagged 'Steve Cochran'

A drag queen, a stuntwoman and a pair of trampolinists walk into an Anchor ad as Fonterra bets big on brand

  • Advertising
  • February 5, 2016
  • Damien Venuto
A drag queen, a stuntwoman and a pair of trampolinists walk into an Anchor ad as Fonterra bets big on brand

Fonterra is rolling out a major global platform in a bid to strengthen the Anchor brand in several international markets. Strategically developed by Colenso BBDO, various creative iterations of the core concept are set to appear in New Zealand, China and Sri Lanka (and later in Chile and Malaysia). The creative announcing the campaign to the local market is unreservedly audacious, seeming more akin to a gritty movie trailer for a series of interlinking stories than an ad for a dairy product.

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Anchor and Colenso play the cute kid card to fight against declining milk consumption

  • Advertising
  • January 27, 2015
  • StopPress Team
Anchor and Colenso play the cute kid card to fight against declining milk consumption

Milk consumption is declining in a number of developed markets, with the Washington Post stating that the average American drinks 37 percent less milk today than they did in 1970. Similar trends are evident in New Zealand, with the Herald estimating that it has decreased from 139 litres a head a year in 1974 to about 81 litres a head last year. There are a number of reasons for that, including rising prices, a proliferation of other beverage options and one recent study that appeared to turn the received wisdom of milk's health benefits on its head. But, following on from Fonterra's Milk in Schools Initiative, Anchor and Colenso BBDO are continuing their mission to get cow juice into the gullets of more New Zealanders by convincing parents that milk helps grow healthy kids.

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Tip Top backs the ice cream truck up, banishes the taste of science with launch of all-natural range

  • Advertising
  • October 22, 2013
  • StopPress Team
Tip Top backs the ice cream truck up, banishes the taste of science with launch of all-natural range

Prior to the launch of Tip Top's brand platform 'Feel Tip Top' around one year ago, Colenso BBDO's Nick Garrett said the Fonterra-owned company had been in something of a holding pattern as it dealt with various business issues like distribution and supplying a couple of key product ranges. Once it had that sorted, it travelled around the country delivering a dose of the feelgoods to Kiwis. And now it's promoting the fact that, as of January, it's entire range will only feature natural colours and ingredients.

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New World turns its people into products in Colenso BBDO's informercial-style campaign

  • Advertising
  • August 30, 2013
  • Ben Fahy
New World turns its people into products in Colenso BBDO's informercial-style campaign

The 'Every Day a New World' brand campaign earned plenty of fans when it was launched last year (even some from Australia). And New World and Colenso BBDO have followed that up with a series of four ads that aim to, as Foodstuffs' group brand director Jules Lloyd says, "showcase the craft, expertise and quality of food across our fresh departments, highlight our key points of difference and shift some customer perceptions".

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New World calls in the creative cavalry

  • Advertising
  • April 3, 2012
  • Ben Fahy
New World calls in the creative cavalry

.99's had a very tough few months. It lost Air New Zealand and Vodafone to DraftFCB and, as far as we're aware, it's not on the pitch list for the brand work for Westpac, although whether it retains the retail business seems dependent on which creative agency the bank goes with. So a few alarm bells went off when we heard Colenso and Special Group were doing work for one of its remaining big clients New World. 

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DDB, Colenso and AWARD join forces for leaked email subterfuge

  • Advertising
  • November 22, 2011
  • Ben Fahy
DDB, Colenso and AWARD join forces for leaked email subterfuge

It's fair to assume most of us have experienced that horrible feeling when you push send on an email and realise it's gone to the wrong person. It's a peril of the modern world and, in many cases, the email chain that ends up going public usually offers up a healthy dose of schadenfreude. So, in an effort to drum up some interest in the end of year graduation show for AWARD school tonight, DDB, Colenso and a couple of AWARD School students conducted something of an experiment with a 'leaked email' that showed up the industry's insatiable desire for whoopsies.  

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Colenso shuffles creative deck, Worthington takes new role

  • Advertising
  • November 14, 2011
  • Ben Fahy
Colenso shuffles creative deck, Worthington takes new role

There have been a few changes in Colenso BBDO account set-up lately, with one big loss and a few smaller gains. And now it's announced some changes to its senior staff line-up, with executive creative director Nick Worthington being promoted to the new role of creative chairman and long-standing creative director Steve Cochran, who has worked on much of Colenso BBDO's award-winning work over the past 13 years, replacing him as executive creative director. 

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Colenso and AIM get first pencil - and it matches the Treehouse

  • Advertising
  • June 4, 2010
  • Ben Fahy
Colenso and AIM get first pencil - and it matches the Treehouse

Colenso BBDO and AIM Proximity took home New Zealand's only Yellow Pencil in the branding category for the Yellow Treehouse campaign at last night's D&AD awards in London. And it's in fairly elite company: it was one of only 42 Yellow Pencils and five Black Pencils handed out by the judges.

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