As the founder of a few companies, Jenene Crossan often gets asked to explain the traits required to succeed. She’s given a range of different answers, from bravery to persistence to bossiness. But she says you can’t underestimate the importance of just starting blindly and being comfortable with your own vulnerability.
Browsing: start-up
Motion Sickness Studio launched a unique start-up initiative last week called ‘MSS Startups’, geared towards younger prospective clients, which will see the studio trading its services for equity, a move founder Sam Stuchbury says was a pretty natural step to take. Here’s a look at the new service and how it all works.
Increasingly, big businesses need to start acting like start-ups, writes Simon Wedde. And that means being brutally honest about how customers experience your products or services—and then improving it.
In April, StopPress reported that a team of Wellingtonians was planning to launch a technology start-up called Postr, an app-based service that would get brands into consumers’ pockets by serving ads on their smartphone homescreens. And now, only a few months later, the project has officially launched and is accessible to the Kiwi public.