While conspiracy theorists might infer that St Patrick’s Day has some deeper meaning or historically significant origins, we all know that the day is actually just a great excuse to wear green hat, sip on a dark brew and hop around like a leprechaun for a whole day. And given that it has become such a jubilant day of unrestrained revelry, businesses, brands and politicians all take it as an opportunity to get some additional exposure. Here’s a breakdown of some of the interesting St Patrick’s Day-themed efforts that emerged this year.