Browsing: Spritz

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Reading more, remembering less: is the internet making us stupid? Or just more selective?
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One fact that has stuck with me over the years—and flashes up in front of me occasionally when I’m deep in a time-sucking online/social media rabbit hole—is that the same part of the brain that responds so favourably to pokie machines is the same part of the brain that responds so favourably to the constant arrival of notifications on your phone, in your inbox or on social networks. So, like digital meerkats, many of us are constantly popping our heads up and looking for the next information fix. And, as a recent Victoria University study has shown, the online realm is having an impact on our reading behaviour.

News
Sky gives ‘come with us’ microsite a facelift, promises to wow with Spritz technology
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Sky has given its ‘come with us’ microsite a facelift by introducing an interactive browsing feature that takes the visitor on a short promotional journey through the programming currently on offer to subscribers. PLUS: The broadcaster has also announced a partnership with Boston-based, text-streaming company Spritz, which recently unveiled technology that allows viewers to read text on screens one word at a time without having to move from word to word or around the page.