Browsing: spotify

News
Spotify gives its outdoor campaign a witty local twist
By

At the end of last year, Spotify crunched the numbers and surfed its playlists to give thanks to its users for a ‘weird’ 2016. Now, Spotify’s brought its highly successful ‘Platform for Discovery’ campaign to New Zealand shores to highlight some the most bizarre habits of Kiwi listeners.

News
What makes a good brand partnership? Spark’s experience
By

Finding commercial partners is a cost-effective way to reach a wider, or desired audience. When a brand pairing works well, it can garner great results and high engagement. But what makes a good partnership? One brand that has paired wisely and has the results to show for it is Spark. Spark’s general manager of marketing Clive Ormerod talks us through some of the thinking behind its brand alignments.