articles tagged 'spend'

New ad spend player Standard Media Index set to give Nielsen a run for its money—UPDATED

  • Media
  • June 6, 2013
  • Ben Fahy
New ad spend player Standard Media Index set to give Nielsen a run for its money—UPDATED

When it comes to ad spend, there are a few measures available, from the ratecard-based Nielsen AIS, to the industry-supplied figures released annually by the Advertising Standards Authority, or other quarterly releases sent out by various industry bodies. But a new player is about to take the field, with Standard Media Index (SMI) launching in the New Zealand market this month.

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