articles tagged 'spend'

SMI figures: total agency spend exceeds $1 billion in 2017

  • Advertising
  • February 13, 2018
  • Erin McKenzie
SMI figures: total agency spend exceeds $1 billion in 2017

2017 was another record year for agency advertising spend, with data released from Standard Media Index (SMI) showing $1.048 billion was spent on major media across the year. But will the momentum continue? We speak to SMI managing director for Australia and New Zealand Jane Ractliffe about confidence in the economy.

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Nielsen's top 30 spenders on advertising

  • Media
  • November 17, 2017
  • StopPress Team
Nielsen's top 30 spenders on advertising

Who are New Zealand's biggest spending brands? Nielsen has shared the top 30 spenders on advertising for the last three years and each list appears to be a shuffled version of the one that came before.

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SMI figures: total agency spend just shy of $1 billion in 2016

  • Advertising
  • February 7, 2017
  • Damien Venuto
SMI figures: total agency spend just shy of $1 billion in 2016

SMI data shows total New Zealand ad spend for New Zealand accounted for $991 million between January and December in 2016. Here's the full lowdown on the winners and losers.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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Who's in the money? Comparing SMI and Nielsen's 2013 media spend data

  • Media
  • January 28, 2014
  • Ben Fahy
Who's in the money? Comparing SMI and Nielsen's 2013 media spend data

Media spend figures from Standard Media Index (SMI), which launched in the New Zealand market last year, show a five percent increase in total spend in 2013, with big increases for cinema, digital and radio. So how does that compare to Nielsen's AIS ad spend figures?

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New ad spend player Standard Media Index set to give Nielsen a run for its money—UPDATED

  • Media
  • June 6, 2013
  • Ben Fahy
New ad spend player Standard Media Index set to give Nielsen a run for its money—UPDATED

When it comes to ad spend, there are a few measures available, from the ratecard-based Nielsen AIS, to the industry-supplied figures released annually by the Advertising Standards Authority, or other quarterly releases sent out by various industry bodies. But a new player is about to take the field, with Standard Media Index (SMI) launching in the New Zealand market this month.

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State of play: Zenith Optimedia's take on where local ad dollars are heading

  • Media
  • June 22, 2012
  • StopPress Team
State of play: Zenith Optimedia's take on where local ad dollars are heading

ZenithOptimedia has once again gazed into its crystal ball and released its global adspend forecasts, including predictions for the New Zealand media marketplace. And both the global and local trends make for interesting reading.

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